2020 Black Friday Bootcamp

2020 Black Friday Bootcamp

Join Klaviyo's Growth Success Team as we provide you monthly guidelines for your best Black Friday / Cyber Monday yet!

About this course

In this Black Friday / Cyber Monday (BFCM) Bootcamp, you will gain monthly guidelines to help you gear up for one of the busiest times of the year.  We'll cover deliverability, buying guides, ad spend, and more. This multi-part series is meant to prepare you for success and make this BFCM the best yet!

In this course, we’ll cover:

  • Deliverability considerations
  • How to assess last year's performance
  • Buying guides
  • Ad spend

Take this course if:

This course is perfect if you are gearing up for BFCM and want to learn new tips and tricks to prepare you for the holiday season.

Curriculum3 hr 41 min

  • Introduction
  • Overview 0 hr 1 min
  • Black Friday Bootcamp
  • Black Friday Bootcamp - August 0 hr 38 min
  • Black Friday Bootcamp - September 0 hr 23 min

    The holiday season is approaching. Are you prepared to maximize return in these unprecedented times? In this session, we'll discuss topics including:

    • Consider pandemic and holiday context
    • How to audit your subscriber journey
    • Plan with a promotional content calendar

    It's essential to get all the planning and prep out of the way early. This strategy will allow you to execute with focus and clarity of mind.

  • Black Friday Bootcamp - October 0 hr 41 min
  • Black Friday Bootcamp - November 0 hr 58 min
  • Black Friday Bootcamp - December 0 hr 57 min
  • Next Steps
  • Feedback 0 hr 1 min

About this course

In this Black Friday / Cyber Monday (BFCM) Bootcamp, you will gain monthly guidelines to help you gear up for one of the busiest times of the year.  We'll cover deliverability, buying guides, ad spend, and more. This multi-part series is meant to prepare you for success and make this BFCM the best yet!

In this course, we’ll cover:

  • Deliverability considerations
  • How to assess last year's performance
  • Buying guides
  • Ad spend

Take this course if:

This course is perfect if you are gearing up for BFCM and want to learn new tips and tricks to prepare you for the holiday season.

Curriculum3 hr 41 min

  • Introduction
  • Overview 0 hr 1 min
  • Black Friday Bootcamp
  • Black Friday Bootcamp - August 0 hr 38 min
  • Black Friday Bootcamp - September 0 hr 23 min

    The holiday season is approaching. Are you prepared to maximize return in these unprecedented times? In this session, we'll discuss topics including:

    • Consider pandemic and holiday context
    • How to audit your subscriber journey
    • Plan with a promotional content calendar

    It's essential to get all the planning and prep out of the way early. This strategy will allow you to execute with focus and clarity of mind.

  • Black Friday Bootcamp - October 0 hr 41 min
  • Black Friday Bootcamp - November 0 hr 58 min
  • Black Friday Bootcamp - December 0 hr 57 min
  • Next Steps
  • Feedback 0 hr 1 min