Level Up: Campaign and Flow A/B Testing

Level Up: Campaign and Flow A/B Testing

This course will help you optimize your emails using the data from your customers and prospects.

About this course

Have you heard about A/B testing? Learn from Lead Klaviyo Data Scientist Michael Lawson on how to use this strategy to level up your marketing in Klaviyo. 

In this course, we'll cover:

  • What A/B testing is
  • Why you should A/B test everything
  • How to get started A/B testing 

Take this course if: 

You want to improve your email sends and learn best practices for A/B testing campaigns and flows.

Curriculum24 min

  • Introduction
  • Overview 1 min
  • Course
  • Level Up: Campaign and Flow A/B Testing 22 min
  • Next Steps
  • Feedback 1 min

About this course

Have you heard about A/B testing? Learn from Lead Klaviyo Data Scientist Michael Lawson on how to use this strategy to level up your marketing in Klaviyo. 

In this course, we'll cover:

  • What A/B testing is
  • Why you should A/B test everything
  • How to get started A/B testing 

Take this course if: 

You want to improve your email sends and learn best practices for A/B testing campaigns and flows.

Curriculum24 min

  • Introduction
  • Overview 1 min
  • Course
  • Level Up: Campaign and Flow A/B Testing 22 min
  • Next Steps
  • Feedback 1 min