What is the Klaviyo Academy?

What do we do?

The Academy Team is responsible for all education-related content at Klaviyo. That includes the Help Center, Academy courses, live trainings, and more. Our mission is to empower our customers to grow their businesses to new heights, and learn a little something about data-driven marketing along the way. We work closely with the Customer Support and Product Teams to ensure that our customers have the resources to find what they need to hit the ground running with Klaviyo.

Who are we?

The Academy Team is a small but mighty team of 4. Between us, we have 7 years of technical writing experience, 20 years of video production experience, and 30 years of email marketing experience. 


Aaron Goeglein 

Aaron is the Emmy-award-winning Video Producer here at Klaviyo.  He has 20 years of experience in video production and a degree from the University of Arizona.  If Aaron isn't working he's probably traveling the globe, discovering new destinations.


Geanna Flavetta

Geanna started as a Technical Writer on the Academy Team during the summer of 2018. She joined Klaviyo after finishing her Master's Degree in Environmental Engineering at Northeastern University. When she's not writing and editing for Klaviyo, she's eating all things spicy and adventuring around New England.


Kevin Lamenzo

Kevin is the Academy Team Lead. He's been writing technical documentation for the past 5 years, and before that, he was an English teacher in South Korea. He has a history of video gaming, but these days you'll most likely find him playing the role of dad and hanging out with his family.

Marissa Petteruti

Marissa is a Lead Technical Writer. She started at Klaviyo in 2015 as the first Marketing hire, and has been working on the Academy Team since early 2017. When she's not documenting Klaviyo's latest feature release, she can be found traveling or cooking vast amounts of pasta.