Gearing Up for Black Friday / Cyber Monday: Crash Course Edition

Gearing Up for Black Friday / Cyber Monday: Crash Course Edition

Learn how to execute a successful sending strategy for the week of Black Friday / Cyber Monday in this crash course, focusing on last-minute preparations.

About this course

With Black Friday and Cyber Monday just around the corner, setting up and executing your sending strategy in Klaviyo should be top of mind. We’ve helped tens of thousands of businesses set up and send their Black Friday campaigns over the last few years — that’s why we’ve put together this crash course to help you get up and running as quickly as possible. In this crash course, we will dive into preparation and sending strategies for the week of Black Friday/Cyber Monday (BFCM). 

Note that, we also have a course on Preparing for Black Friday Cyber Monday. If you are beginning to prepare weeks prior to BFCM (which we highly recommend!), then take that course prior to this crash course. This crash course is meant for last-minute preparation and tips for sending during the week of BFCM.

In this course, we’ll cover:

  • What segments to send to 
  • What content to send
  • When to send your campaigns

Take this course if:

You are seeking last-minute Black Friday advice, are looking to create a content calendar for the week of BFCM, or you have already taken our course on Preparing for Black Friday / Cyber Monday and are seeking next steps.

Your instructor:

Marissa Petteruti is the manager of Klaviyo's Academy team and leads the creation of content that helps customers learn how to get the most out of Klaviyo. In her free time, you can find Marissa experimenting to find the world’s greatest penne alla vodka recipe. Connect with Marissa on LinkedIn.

Curriculum33 min

  • Introduction
  • Before Getting Started 1 min
  • Preview
    Create a BFCM Strategy 11 min
  • Black Friday / Cyber Monday Segments
  • Segments to Send To 3 min
  • Segments to Exclude 3 min
  • Black Friday / Cyber Monday Sending Strategy
  • Sending Strategy Overview 1 min
  • Thanksgiving 2 min
  • Black Friday 2 min
  • Saturday after Black Friday 1 min
  • Sunday after Black Friday 1 min
  • Cyber Monday 2 min
  • Tuesday after Cyber Monday 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

With Black Friday and Cyber Monday just around the corner, setting up and executing your sending strategy in Klaviyo should be top of mind. We’ve helped tens of thousands of businesses set up and send their Black Friday campaigns over the last few years — that’s why we’ve put together this crash course to help you get up and running as quickly as possible. In this crash course, we will dive into preparation and sending strategies for the week of Black Friday/Cyber Monday (BFCM). 

Note that, we also have a course on Preparing for Black Friday Cyber Monday. If you are beginning to prepare weeks prior to BFCM (which we highly recommend!), then take that course prior to this crash course. This crash course is meant for last-minute preparation and tips for sending during the week of BFCM.

In this course, we’ll cover:

  • What segments to send to 
  • What content to send
  • When to send your campaigns

Take this course if:

You are seeking last-minute Black Friday advice, are looking to create a content calendar for the week of BFCM, or you have already taken our course on Preparing for Black Friday / Cyber Monday and are seeking next steps.

Your instructor:

Marissa Petteruti is the manager of Klaviyo's Academy team and leads the creation of content that helps customers learn how to get the most out of Klaviyo. In her free time, you can find Marissa experimenting to find the world’s greatest penne alla vodka recipe. Connect with Marissa on LinkedIn.

Curriculum33 min

  • Introduction
  • Before Getting Started 1 min
  • Preview
    Create a BFCM Strategy 11 min
  • Black Friday / Cyber Monday Segments
  • Segments to Send To 3 min
  • Segments to Exclude 3 min
  • Black Friday / Cyber Monday Sending Strategy
  • Sending Strategy Overview 1 min
  • Thanksgiving 2 min
  • Black Friday 2 min
  • Saturday after Black Friday 1 min
  • Sunday after Black Friday 1 min
  • Cyber Monday 2 min
  • Tuesday after Cyber Monday 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min