Automate the customer journey with flows

Automate the customer journey with flows

Discover how timely flow messages can maximize conversions and build customer loyalty.

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About this course

Flows send messages to subscribers based on their personal actions, ensuring that messages are timely and relevant to their experience with your brand. This course will help you make the most of your automated messages by exploring how different flows can facilitate the customer journey and convert a casual visitor into a loyal customer. You’ll learn how flows fit into the stages of the customer journey from a high level and discover new opportunities to improve your customer journey. 

By the end of this course, you'll be able to:

  • Identify the stages of the customer journey
  • Explain how flows accelerate customers through each stage
  • Build key flows for each stage of the journey
  • Implement best practices to boost flow effectiveness

Take this course if:
You have a basic understanding of flows and want to improve and expand upon your automations. To get a foundational understanding of flows, head to Build your first flows first. 

Your instructor:

Julia LiMarzi is a content specialist at Klaviyo with a background in subscription ecommerce brands, owned marketing, and SEO. In her free time, she loves reading, learning new languages, and hiking. Connect with Julia on LinkedIn or the Klaviyo Community.
 

Curriculum39 min

  • Automate the customer journey
  • Automate the customer journey 4 min
  • Raise awareness of your brand 5 min
  • Move shoppers from consideration to purchase 5 min
  • Deliver timely post-purchase messages 5 min
  • Retain customers long-term 6 min
  • Turn customers into brand advocates 5 min
  • Say goodbye to unengaged customers 6 min
  • Next Steps
  • Final quiz 1 min
  • Access intermediate flow resources 1 min
  • Feedback 1 min

About this course

Flows send messages to subscribers based on their personal actions, ensuring that messages are timely and relevant to their experience with your brand. This course will help you make the most of your automated messages by exploring how different flows can facilitate the customer journey and convert a casual visitor into a loyal customer. You’ll learn how flows fit into the stages of the customer journey from a high level and discover new opportunities to improve your customer journey. 

By the end of this course, you'll be able to:

  • Identify the stages of the customer journey
  • Explain how flows accelerate customers through each stage
  • Build key flows for each stage of the journey
  • Implement best practices to boost flow effectiveness

Take this course if:
You have a basic understanding of flows and want to improve and expand upon your automations. To get a foundational understanding of flows, head to Build your first flows first. 

Your instructor:

Julia LiMarzi is a content specialist at Klaviyo with a background in subscription ecommerce brands, owned marketing, and SEO. In her free time, she loves reading, learning new languages, and hiking. Connect with Julia on LinkedIn or the Klaviyo Community.
 

Curriculum39 min

  • Automate the customer journey
  • Automate the customer journey 4 min
  • Raise awareness of your brand 5 min
  • Move shoppers from consideration to purchase 5 min
  • Deliver timely post-purchase messages 5 min
  • Retain customers long-term 6 min
  • Turn customers into brand advocates 5 min
  • Say goodbye to unengaged customers 6 min
  • Next Steps
  • Final quiz 1 min
  • Access intermediate flow resources 1 min
  • Feedback 1 min