Master Class: Breaking Up is Hard to Do

Master Class: Breaking Up is Hard to Do

Optimize your email marketing list health with Win-back and Sunset flows

About this course

We get it. You’ve got this big list of users in Klaviyo and you are hesitant to suppress any users, even if they haven’t opened or clicked on any of your emails in a while. But breaking up with inactive users can help increase your engagement rates and help you gain a deeper understanding of your ideal customer profile. But not all inactive subscribers are created equal — how do you make sure you are reaching out to customers who may re-engage?

In this course, we'll cover:

  • Effective win-back flows strategy and benchmarks
  • Reaching unengaged customers with sunset flows
  • Automating your inactive user suppression
  • Why you should be doing all three!

Take this course if:

You have completed the Getting Started Series or have been using Klaviyo for more than two months and are ready to learn more advanced topics. More specifically, you want to easily re-engage lapsed customers and automate your list cleaning process.

Curriculum25 min

  • Introduction
  • Overview
  • Course
  • Breaking Up is Hard to Do - Winback and Sunset Flows 24 min
  • Next Steps
  • Additional Resources
  • Feedback 1 min

About this course

We get it. You’ve got this big list of users in Klaviyo and you are hesitant to suppress any users, even if they haven’t opened or clicked on any of your emails in a while. But breaking up with inactive users can help increase your engagement rates and help you gain a deeper understanding of your ideal customer profile. But not all inactive subscribers are created equal — how do you make sure you are reaching out to customers who may re-engage?

In this course, we'll cover:

  • Effective win-back flows strategy and benchmarks
  • Reaching unengaged customers with sunset flows
  • Automating your inactive user suppression
  • Why you should be doing all three!

Take this course if:

You have completed the Getting Started Series or have been using Klaviyo for more than two months and are ready to learn more advanced topics. More specifically, you want to easily re-engage lapsed customers and automate your list cleaning process.

Curriculum25 min

  • Introduction
  • Overview
  • Course
  • Breaking Up is Hard to Do - Winback and Sunset Flows 24 min
  • Next Steps
  • Additional Resources
  • Feedback 1 min