- Plan a flow strategy
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Understand flows 4 min
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Differentiate flow triggers and filters 5 min
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Knowledge check 1 min
- Build your flows
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Build a flow in Klaviyo 6 min
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Create a welcome series flow 3 min
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Create an abandoned cart flow 3 min
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Create a browse abandonment flow 3 min
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Create a winback flow 3 min
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Test your flow functionality 4 min
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Knowledge check 1 min
- Improve flow performance
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Monitor flow performance 3 min
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Improve your flow KPIs 3 min
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Knowledge check 1 min
- Access next steps
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Final quiz 3 min
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Access additional flow resources 1 min
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Feedback 1 min
Build your first Klaviyo flows
Learn flow basics, build your first automated flows in Klaviyo, and follow best practices to increase revenue.
In this course, you’ll gain a foundational understanding of Klaviyo flows. This will include full definitions of flows, triggers, filters, and more; and you'll walk through key strategies to set you up for long-term success. Follow along to build 4 essential flows (welcome series, abandoned cart, browse abandonment, and winback). Along the way, you'll learn industry best practices, see real brand examples as inspiration, and unlock strategies to improve over time.
After completing this course, you will be able to:
- Explain what a flow is and why it's valuable
- Build your first flows in Klaviyo
- Identify key components of the flow builder
- Differentiate the different types of flow triggers
- Test that your flow is working properly
- Access next steps to expand your flow strategy
Take this course if:
You are new to Klaviyo automations and want to learn how to build your very first flows.
Your instructor: