Getting Started with Segments

Getting Started with Segments
Learn how to slice and dice your audience using segments!

Course Outline


  1. What are segments?
  2. Check Your Knowledge

Segment Conditions

  1. What type of segment conditions are available in Klaviyo?
  2. Check Your Knowledge

AND vs. OR

  1. How can I join conditions in Klaviyo's segment builder?
  2. Check Your Knowledge

Segment Best Practices

  1. How to Think About Segmentation
  2. Overview of Best Practice Segments
  3. How should I market to my VIPs?
  4. How can I build a segment of my VIPs?
  5. What is an engaged master list?
  6. How can I build an engaged master list?
  7. What should I do with my unengaged subscribers?
  8. How can I build a segment of my unengaged subscribers?
  9. How should I market to my churn risk customers?
  10. How can I identify my churn risk customers?
  11. Check Your Knowledge

Wrap Up

  1. Course Summary
  2. Congratulations!
  3. What did you think?

About the Course

Segments are the best way to ensure that you're delivering targeted, relevant messages to your subscribers. Using segments is a win-win -- it leads to a better experience for your customers, and more revenue for your business.

About the Instructor

Marissa Petteruti

Marissa Petteruti, Lead Technical Writer

Marissa Petteruti started at Klaviyo in 2015 as the first Marketing hire, and has been working on the Academy Team since early 2017. When she's not documenting Klaviyo's latest feature release, she can be found traveling or cooking vast amounts of pasta.