Marketing During COVID-19: Strategies for Apparel and Accessories Brands

Marketing During COVID-19: Strategies for Apparel and Accessories Brands

This course discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples.

About this course

The coronavirus has transformed ecommerce, and in particular, the apparel and accessories industry. It has altered how people purchase clothing and fashion related products, caused inventory and sourcing issues, and transformed communication between brands and their customers. As a result, it is crucial to meet these new demands and industry changes by adjusting your messaging.

In this course, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic. You will also learn how to use insights from these channels to better serve your brand going forward.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Creating or updating key segments
  • Building strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for industry-specific strategic insights for the apparel and accessories industry.

Curriculum1 hr 11 min

  • Introduction
  • Before Getting Started 0 hr 2 min
  • Preview
    Apparel and Accessories Best Practices 0 hr 15 min
  • Key Segments to Create
  • Segments Overview 0 hr 1 min
  • Cross-Sell Segment 0 hr 3 min
  • Highly Engaged Segment 0 hr 2 min
  • VIP Segment 0 hr 1 min
  • Location-Based Segment 0 hr 2 min
  • Predictive Analytics Segments 0 hr 3 min
  • Recent Cart Abandoner Segment 0 hr 1 min
  • Forms to Set Live
  • Forms Overview 0 hr 1 min
  • Gain Subscribers and Supply Information 0 hr 1 min
  • Drive Sales with Forms 0 hr 1 min
  • Examples of Forms
  • High and Low CLV 0 hr 2 min
  • Cross-Sell 0 hr 2 min
  • Abandoned Cart and Browse Abandonment 0 hr 2 min
  • Profile Property Forms 0 hr 2 min
  • Holiday Forms 0 hr 1 min
  • Buying Guide 0 hr 2 min
  • Campaigns to Send
  • Campaigns Overview 0 hr 1 min
  • Refine Your Audience 0 hr 1 min
  • Adjust Your Tone 0 hr 3 min
  • Discuss Relevant Topics 0 hr 3 min
  • Offer Deals, Discounts, or Promotions 0 hr 2 min
  • Highlight Your Brand Community 0 hr 3 min
  • Flows to Touch Up
  • Flows Overview 0 hr 4 min
  • Analysis to Perform
  • Analyze Your Results 0 hr 3 min
  • Next Steps
  • Guidelines for After the Coronavirus 0 hr 2 min
  • Knowledge Check 0 hr 3 min
  • Additional Resources 0 hr 1 min
  • Feedback 0 hr 1 min

About this course

The coronavirus has transformed ecommerce, and in particular, the apparel and accessories industry. It has altered how people purchase clothing and fashion related products, caused inventory and sourcing issues, and transformed communication between brands and their customers. As a result, it is crucial to meet these new demands and industry changes by adjusting your messaging.

In this course, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic. You will also learn how to use insights from these channels to better serve your brand going forward.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Creating or updating key segments
  • Building strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for industry-specific strategic insights for the apparel and accessories industry.

Curriculum1 hr 11 min

  • Introduction
  • Before Getting Started 0 hr 2 min
  • Preview
    Apparel and Accessories Best Practices 0 hr 15 min
  • Key Segments to Create
  • Segments Overview 0 hr 1 min
  • Cross-Sell Segment 0 hr 3 min
  • Highly Engaged Segment 0 hr 2 min
  • VIP Segment 0 hr 1 min
  • Location-Based Segment 0 hr 2 min
  • Predictive Analytics Segments 0 hr 3 min
  • Recent Cart Abandoner Segment 0 hr 1 min
  • Forms to Set Live
  • Forms Overview 0 hr 1 min
  • Gain Subscribers and Supply Information 0 hr 1 min
  • Drive Sales with Forms 0 hr 1 min
  • Examples of Forms
  • High and Low CLV 0 hr 2 min
  • Cross-Sell 0 hr 2 min
  • Abandoned Cart and Browse Abandonment 0 hr 2 min
  • Profile Property Forms 0 hr 2 min
  • Holiday Forms 0 hr 1 min
  • Buying Guide 0 hr 2 min
  • Campaigns to Send
  • Campaigns Overview 0 hr 1 min
  • Refine Your Audience 0 hr 1 min
  • Adjust Your Tone 0 hr 3 min
  • Discuss Relevant Topics 0 hr 3 min
  • Offer Deals, Discounts, or Promotions 0 hr 2 min
  • Highlight Your Brand Community 0 hr 3 min
  • Flows to Touch Up
  • Flows Overview 0 hr 4 min
  • Analysis to Perform
  • Analyze Your Results 0 hr 3 min
  • Next Steps
  • Guidelines for After the Coronavirus 0 hr 2 min
  • Knowledge Check 0 hr 3 min
  • Additional Resources 0 hr 1 min
  • Feedback 0 hr 1 min