Marketing During COVID-19: Strategies for Food and Beverage Brands

Marketing During COVID-19: Strategies for Food and Beverage Brands

This course will run through ideas and inspiration to grow your brand and give your customers the best experience during COVID-19.

About this course

While the coronavirus impacted how consumers are shopping, food and beverage brands are one of the most affected industries. With bulk shopping for stocking up, high demand for delivery, and disruptions in supply chains, your food and beverage brand has most likely had quite a change over the last few months.

This course will walk you through how to use your Klaviyo account to continue to engage with your customers, build your brand, and give pertinent information to your audience incentivizing them to buy.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Creating key segments  
  • Developing strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are in the food and beverage industry, know the basics of Klaviyo's functionality, and are looking for strategic insights to use during COVID-19. 

 

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • How Food and Beverage Brands are Capitalizing on Ecommerce 24 min
  • Key Segments to Create
  • Location-Based Segments 2 min
  • Subscription Services Segments 2 min
  • Abandoned Cart/Browse Abandonment Segments 2 min
  • Preference Segments 2 min
  • Customer Lifetime Value Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Abandoned Cart/Browse Abandonment Forms 1 min
  • Forms to Show Targeted Offers 1 min
  • Using Forms for Acquisition 2 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Charity Efforts 2 min
  • Education-Based 1 min
  • Highlight Your Employees 1 min
  • Virtual Tour 1 min
  • Community-Focused 1 min
  • Activities 1 min
  • Flows to Touch Up
  • Best Practices for Flows 3 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

While the coronavirus impacted how consumers are shopping, food and beverage brands are one of the most affected industries. With bulk shopping for stocking up, high demand for delivery, and disruptions in supply chains, your food and beverage brand has most likely had quite a change over the last few months.

This course will walk you through how to use your Klaviyo account to continue to engage with your customers, build your brand, and give pertinent information to your audience incentivizing them to buy.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Creating key segments  
  • Developing strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are in the food and beverage industry, know the basics of Klaviyo's functionality, and are looking for strategic insights to use during COVID-19. 

 

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • How Food and Beverage Brands are Capitalizing on Ecommerce 24 min
  • Key Segments to Create
  • Location-Based Segments 2 min
  • Subscription Services Segments 2 min
  • Abandoned Cart/Browse Abandonment Segments 2 min
  • Preference Segments 2 min
  • Customer Lifetime Value Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Abandoned Cart/Browse Abandonment Forms 1 min
  • Forms to Show Targeted Offers 1 min
  • Using Forms for Acquisition 2 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Charity Efforts 2 min
  • Education-Based 1 min
  • Highlight Your Employees 1 min
  • Virtual Tour 1 min
  • Community-Focused 1 min
  • Activities 1 min
  • Flows to Touch Up
  • Best Practices for Flows 3 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min