Marketing During COVID-19: Strategies for Health and Beauty Brands

Marketing During COVID-19: Strategies for Health and Beauty Brands

In this course, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic.

About this course

Health and beauty routines have changed dramatically since the outbreak of the coronavirus. This change, however, has the opportunity to enhance your business and grow your brand, even during these difficult and unpredictable times. This course will walk you through how to use your Klaviyo account to build your brand and give pertinent information to your audience, incentivizing them to buy.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Key segments to update or create 
  • Strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for strategic insights specific to the health and beauty industry.

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • COVID-19 Strategy for Health and Beauty Brands 28 min
  • Key Segments to Create
  • Never Purchased Self-Care Segments 2 min
  • Abandoned Cart/Browse Abandonment Segments 2 min
  • Customer Lifetime Value Segments 2 min
  • Location-Based Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Abandoned Cart/Browse Abandonment 1 min
  • Buy One, Gift One 1 min
  • Buying Guide 2 min
  • Campaigns to Send
  • Campaign Overview 1 min
  • Education-Based 1 min
  • Highlight Your Employees 1 min
  • Virtual Tour 1 min
  • Community-Focused 1 min
  • Promote Trial Sizes 1 min
  • Activities 1 min
  • Flows to Touch Up
  • Revisit Your Flows 1 min
  • Analysis to Perform
  • Analyze Your Results 3 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Health and beauty routines have changed dramatically since the outbreak of the coronavirus. This change, however, has the opportunity to enhance your business and grow your brand, even during these difficult and unpredictable times. This course will walk you through how to use your Klaviyo account to build your brand and give pertinent information to your audience, incentivizing them to buy.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Key segments to update or create 
  • Strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for strategic insights specific to the health and beauty industry.

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • COVID-19 Strategy for Health and Beauty Brands 28 min
  • Key Segments to Create
  • Never Purchased Self-Care Segments 2 min
  • Abandoned Cart/Browse Abandonment Segments 2 min
  • Customer Lifetime Value Segments 2 min
  • Location-Based Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Abandoned Cart/Browse Abandonment 1 min
  • Buy One, Gift One 1 min
  • Buying Guide 2 min
  • Campaigns to Send
  • Campaign Overview 1 min
  • Education-Based 1 min
  • Highlight Your Employees 1 min
  • Virtual Tour 1 min
  • Community-Focused 1 min
  • Promote Trial Sizes 1 min
  • Activities 1 min
  • Flows to Touch Up
  • Revisit Your Flows 1 min
  • Analysis to Perform
  • Analyze Your Results 3 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min