Marketing During COVID-19: Strategies for Home, Garden, and Housewares Brands

Marketing During COVID-19: Strategies for Home, Garden, and Housewares Brands

This course will walk you through how to use your Klaviyo account to continue to engage with your customers, build your brand, and give pertinent information to your audience during the coronavirus pandemic.

About this course

Because of mandatory stay-at-home orders and social distancing guidelines, people are spending more time at home than ever before. Your customers may be inspired to spruce up their homes with home improvement projects or by trying their hand at a new hobby, like gardening. This course will run through ideas and inspiration to make sure you’re growing your brand and giving your customers the best experience during this time.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Key segments to update or create 
  • Strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for industry-specific strategic insights for the home, garden and housewares industry

Curriculum34 min

  • Introduction
  • Before Getting Started 1 min
  • Key Segments to Create
  • Location-Based Segment 2 min
  • Never Purchased, Engaged 2 min
  • Abandoned Cart/Browse Abandonment 2 min
  • Customer Lifetime Value (CLV) Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Home Improvement Projects 2 min
  • Abandoned Cart/Browse Abandonment 1 min
  • Virtual Consultation 1 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Adjust Your Tone 3 min
  • Discuss Relevant Topics 4 min
  • Offer Deals, Discounts, or Promotions 1 min
  • Highlight Your Brand Community 1 min
  • Flows to Set Live
  • Split Flows Based on COVID Content 2 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Because of mandatory stay-at-home orders and social distancing guidelines, people are spending more time at home than ever before. Your customers may be inspired to spruce up their homes with home improvement projects or by trying their hand at a new hobby, like gardening. This course will run through ideas and inspiration to make sure you’re growing your brand and giving your customers the best experience during this time.

In this course, we'll cover:

  • Communicating empathetically with customers
  • Leveraging customer data to build relationships with customers and drive revenue
  • Key segments to update or create 
  • Strategies for future campaigns
  • Updating your existing flows for COVID-19 quickly

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for industry-specific strategic insights for the home, garden and housewares industry

Curriculum34 min

  • Introduction
  • Before Getting Started 1 min
  • Key Segments to Create
  • Location-Based Segment 2 min
  • Never Purchased, Engaged 2 min
  • Abandoned Cart/Browse Abandonment 2 min
  • Customer Lifetime Value (CLV) Segments 2 min
  • Forms to Set Live
  • Updates on COVID's Impact 1 min
  • Home Improvement Projects 2 min
  • Abandoned Cart/Browse Abandonment 1 min
  • Virtual Consultation 1 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Adjust Your Tone 3 min
  • Discuss Relevant Topics 4 min
  • Offer Deals, Discounts, or Promotions 1 min
  • Highlight Your Brand Community 1 min
  • Flows to Set Live
  • Split Flows Based on COVID Content 2 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min