Marketing During COVID-19: Strategies for Toy and Hobby Brands

Marketing During COVID-19: Strategies for Toy and Hobby Brands

Learn how Klaviyo can help you reach your audience during and after the coronavirus, as well as best practices and examples from other toys and hobbies businesses.

About this course

As the coronavirus pandemic continues, people are trying to find more ways to entertain themselves at home. This comes with increased opportunities for the toys and hobbies industry to connect with current and new customers, but it also can be challenging to manage this demand and create a strategy for long-term success. In this course, you will find out how to reach your audience during and after the coronavirus. You'll learn various best practices for using Klaviyo during this time, alongside examples from other toys and hobbies businesses.

In this course, we'll cover:

  • The segments to build amid COVID-19
  • How to use forms to target customers
  • Relevant campaigns to send and flows to update
  • How to analyze your results

Take this course if:

Your brand is within the toys and hobbies industry and is looking for best practices for creating marketing content amid the coronavirus pandemic.

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • Toys and Hobbies Best Practices 19 min
  • Key Segments to Create
  • Segments Overview 1 min
  • Preference Segment 2 min
  • VIP Segment 2 min
  • Window Shoppers 2 min
  • COVID-19 New Customers Segment 1 min
  • Location-Based Segment 4 min
  • Predictive Analytics Segments 2 min
  • Forms to Set Live
  • Update Your Customers 2 min
  • Ask for Information 2 min
  • Create a Buying Guide 2 min
  • Target High- and Low-CLV Customers 1 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Connect with Customers 5 min
  • Offers or Discounts by Preference 1 min
  • Send Customers Engaging Content 1 min
  • Educate Your Audience 1 min
  • Flows to Touch Up
  • Add Splits to Your Flows for COVID Content 1 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

As the coronavirus pandemic continues, people are trying to find more ways to entertain themselves at home. This comes with increased opportunities for the toys and hobbies industry to connect with current and new customers, but it also can be challenging to manage this demand and create a strategy for long-term success. In this course, you will find out how to reach your audience during and after the coronavirus. You'll learn various best practices for using Klaviyo during this time, alongside examples from other toys and hobbies businesses.

In this course, we'll cover:

  • The segments to build amid COVID-19
  • How to use forms to target customers
  • Relevant campaigns to send and flows to update
  • How to analyze your results

Take this course if:

Your brand is within the toys and hobbies industry and is looking for best practices for creating marketing content amid the coronavirus pandemic.

Curriculum59 min

  • Introduction
  • Before Getting Started 1 min
  • Toys and Hobbies Best Practices 19 min
  • Key Segments to Create
  • Segments Overview 1 min
  • Preference Segment 2 min
  • VIP Segment 2 min
  • Window Shoppers 2 min
  • COVID-19 New Customers Segment 1 min
  • Location-Based Segment 4 min
  • Predictive Analytics Segments 2 min
  • Forms to Set Live
  • Update Your Customers 2 min
  • Ask for Information 2 min
  • Create a Buying Guide 2 min
  • Target High- and Low-CLV Customers 1 min
  • Campaigns to Send
  • Campaigns Overview 1 min
  • Connect with Customers 5 min
  • Offers or Discounts by Preference 1 min
  • Send Customers Engaging Content 1 min
  • Educate Your Audience 1 min
  • Flows to Touch Up
  • Add Splits to Your Flows for COVID Content 1 min
  • Analysis to Perform
  • Analyze Your Results 2 min
  • Next Steps
  • Guidelines for After the Coronavirus 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min