Marketing During COVID-19: Optimizing Your Business to Support Local Customers

Marketing During COVID-19: Optimizing Your Business to Support Local Customers

This course discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples.

About this course

The coronavirus has transformed ecommerce and has placed a greater emphasis on optimizing your local business. It has altered how people purchase and transformed communication between brands and their customers. As a result, it is crucial to meet these new demands and industry changes by adjusting your messaging.

In this course, you will learn best practices around targeting local customers using geotargeting strategies.

In this course, we'll cover:

  • Identifying your local customers
  • Reaching your local customers
  • Building your community
  • Simulating the local experience

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for strategic insights into adapting your local business for the coronavirus pandemic. 

Curriculum12 min

  • Introduction
  • Before Getting Started 1 min
  • Course
  • COVID-19: Optimizing Your Business to Support Local Customers 10 min
  • Next Steps
  • Feeedback 1 min

About this course

The coronavirus has transformed ecommerce and has placed a greater emphasis on optimizing your local business. It has altered how people purchase and transformed communication between brands and their customers. As a result, it is crucial to meet these new demands and industry changes by adjusting your messaging.

In this course, you will learn best practices around targeting local customers using geotargeting strategies.

In this course, we'll cover:

  • Identifying your local customers
  • Reaching your local customers
  • Building your community
  • Simulating the local experience

Take this course if:

You are familiar with Klaviyo's basic functionality and are looking for strategic insights into adapting your local business for the coronavirus pandemic. 

Curriculum12 min

  • Introduction
  • Before Getting Started 1 min
  • Course
  • COVID-19: Optimizing Your Business to Support Local Customers 10 min
  • Next Steps
  • Feeedback 1 min