Creating a Black Friday/Cyber Monday Experience In-Store and Online

Creating a Black Friday/Cyber Monday Experience In-Store and Online

With Black Friday/Cyber Monday just around the corner, learn how to optimize the online and in-person shopping experience for your customers.

About this course

Part of the Black Friday/Cyber Monday (BFCM) experience for brick-and-mortar businesses are the special in-store experiences that come with shopping at a physical store during the holidays. Although BFCM shopping will look a little different this year due to the coronavirus, holiday shopping can still be exciting online. This guide will walk you through how to create those experiences virtually so that your customers can experience the holiday shopping magic they usually have in-store from the comfort of their own home.

What we’ll cover:

  • Building key BFCM segments
  • Recreating the BFCM shopping experience virtually
  • Communicating with local customers
  • Retaining new BFCM customers

Take this course if:

You are preparing for BFCM and have both an online and brick-and-mortar location for your business.

Curriculum20 min

  • Introduction
  • Before Getting Started 1 min
  • Creating Key BFCM Segments
  • Local Customers Segment 1 min
  • In-Store Customers Segment 1 min
  • Last Year's BFCM In-Store Purchasers 1 min
  • Recreating the BFCM Experience Virtually
  • Use QR Codes and Key Information at Your Storefront 1 min
  • Offer Virtual Consultations and Buying Guides 2 min
  • Advertise to Your In-Store Shoppers on Social Media 1 min
  • Communicating with Local Shoppers
  • Brick-and-Mortar Stores Open on BFCM 3 min
  • COVID-19 Communication On-Site 2 min
  • Continuing the Conversation
  • Retain New BFCM Customers 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback

About this course

Part of the Black Friday/Cyber Monday (BFCM) experience for brick-and-mortar businesses are the special in-store experiences that come with shopping at a physical store during the holidays. Although BFCM shopping will look a little different this year due to the coronavirus, holiday shopping can still be exciting online. This guide will walk you through how to create those experiences virtually so that your customers can experience the holiday shopping magic they usually have in-store from the comfort of their own home.

What we’ll cover:

  • Building key BFCM segments
  • Recreating the BFCM shopping experience virtually
  • Communicating with local customers
  • Retaining new BFCM customers

Take this course if:

You are preparing for BFCM and have both an online and brick-and-mortar location for your business.

Curriculum20 min

  • Introduction
  • Before Getting Started 1 min
  • Creating Key BFCM Segments
  • Local Customers Segment 1 min
  • In-Store Customers Segment 1 min
  • Last Year's BFCM In-Store Purchasers 1 min
  • Recreating the BFCM Experience Virtually
  • Use QR Codes and Key Information at Your Storefront 1 min
  • Offer Virtual Consultations and Buying Guides 2 min
  • Advertise to Your In-Store Shoppers on Social Media 1 min
  • Communicating with Local Shoppers
  • Brick-and-Mortar Stores Open on BFCM 3 min
  • COVID-19 Communication On-Site 2 min
  • Continuing the Conversation
  • Retain New BFCM Customers 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback