Developing a Strategy for Reopening After COVID-19

Developing a Strategy for Reopening After COVID-19

Learn tips and tricks to creating a COVID-19 rebound strategy to help your customers re-acclimate during this transition period.

About this course

As restrictions lift and brick-and-mortar stores reopen, brands are transitioning back to where they were before the coronavirus and quarantine. However, things are unlikely to ever be the same as they were pre-shutdown, so it’s important to consider how your audience is adjusting and tailor your marketing strategy accordingly. 

This course offers tips and considerations for your COVID-19 rebound strategy as well as things to keep in mind for the future.

In this course, we'll cover:

  • Sending best practices
  • How to segment your lists effectively
  • Strategies for campaign and flow emails
  • Analyzing and understanding your data

Take this course if:

  • You have an existing email marketing strategy in place or have completed the course "Getting Started with Klaviyo"
  • Your business was impacted by COVID-19 and handles marketing internally
  • You work at a marketing agency and help clients with strategy and/or implementation

Curriculum29 min

  • Introduction
  • Before Getting Started 1 min
  • Sending Best Practices
  • Sending Frequency 3 min
  • Message Content 3 min
  • Segments
  • Location 2 min
  • In-Person Shoppers 1 min
  • VIP 2 min
  • Customer Lifetime Value (CLV) 3 min
  • COVID-19 New Customers 2 min
  • Flows
  • Post-COVID Flows 2 min
  • Campaigns
  • Post-COVID Campaigns 2 min
  • Analytics
  • Analyze, Iterate, and Adapt 2 min
  • Next Steps
  • Knowledge Check 4 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

As restrictions lift and brick-and-mortar stores reopen, brands are transitioning back to where they were before the coronavirus and quarantine. However, things are unlikely to ever be the same as they were pre-shutdown, so it’s important to consider how your audience is adjusting and tailor your marketing strategy accordingly. 

This course offers tips and considerations for your COVID-19 rebound strategy as well as things to keep in mind for the future.

In this course, we'll cover:

  • Sending best practices
  • How to segment your lists effectively
  • Strategies for campaign and flow emails
  • Analyzing and understanding your data

Take this course if:

  • You have an existing email marketing strategy in place or have completed the course "Getting Started with Klaviyo"
  • Your business was impacted by COVID-19 and handles marketing internally
  • You work at a marketing agency and help clients with strategy and/or implementation

Curriculum29 min

  • Introduction
  • Before Getting Started 1 min
  • Sending Best Practices
  • Sending Frequency 3 min
  • Message Content 3 min
  • Segments
  • Location 2 min
  • In-Person Shoppers 1 min
  • VIP 2 min
  • Customer Lifetime Value (CLV) 3 min
  • COVID-19 New Customers 2 min
  • Flows
  • Post-COVID Flows 2 min
  • Campaigns
  • Post-COVID Campaigns 2 min
  • Analytics
  • Analyze, Iterate, and Adapt 2 min
  • Next Steps
  • Knowledge Check 4 min
  • Additional Resources 1 min
  • Feedback 1 min