Building Your Father's Day Marketing Strategy

Building Your Father's Day Marketing Strategy

Learn how to develop a Father's Day marketing strategy and content schedule.

About this course

Father's Day is one of the largest holidays for ecommerce merchants, with Americans spending billions of dollars each year alone. Because of this, it’s important to have a marketing strategy in place so that you can reach the audience that is most interested and apt to buy during this season. In this course, you will learn when to schedule your Father’s Day campaigns, what content to include, who to send to, and how to use other marketing channels to supplement your emails during this time.

In this course, we’ll cover:

  • When to schedule your Father's Day campaigns
  • What content to include
  • Who to send to
  • How to create a buying guide

Take this course if:

You're gearing up for Father's Day and need inspiration around which audiences to target (or not target), how to build an email content calendar, and what content to create. 

Curriculum23 min

  • Introduction
  • Overview 1 min
  • Creating Father's Day Segments
  • Segments to Send To 3 min
  • Segments to Exclude 2 min
  • Segment to Retarget 1 min
  • Making a Buying Guide
  • Buying Guide 1 min
  • Father's Day Strategy
  • Father's Day Content Calendar 2 min
  • 13 Days Before Father's Day 1 min
  • 10 Days Before Father's Day 1 min
  • 6 Days Before Father's Day 1 min
  • 4 Days Before Father's Day 1 min
  • 3 Days Before Father's Day 1 min
  • 2 Days Before Father's Day 1 min
  • 1 Day Before Father's Day 1 min
  • On Father's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Father's Day is one of the largest holidays for ecommerce merchants, with Americans spending billions of dollars each year alone. Because of this, it’s important to have a marketing strategy in place so that you can reach the audience that is most interested and apt to buy during this season. In this course, you will learn when to schedule your Father’s Day campaigns, what content to include, who to send to, and how to use other marketing channels to supplement your emails during this time.

In this course, we’ll cover:

  • When to schedule your Father's Day campaigns
  • What content to include
  • Who to send to
  • How to create a buying guide

Take this course if:

You're gearing up for Father's Day and need inspiration around which audiences to target (or not target), how to build an email content calendar, and what content to create. 

Curriculum23 min

  • Introduction
  • Overview 1 min
  • Creating Father's Day Segments
  • Segments to Send To 3 min
  • Segments to Exclude 2 min
  • Segment to Retarget 1 min
  • Making a Buying Guide
  • Buying Guide 1 min
  • Father's Day Strategy
  • Father's Day Content Calendar 2 min
  • 13 Days Before Father's Day 1 min
  • 10 Days Before Father's Day 1 min
  • 6 Days Before Father's Day 1 min
  • 4 Days Before Father's Day 1 min
  • 3 Days Before Father's Day 1 min
  • 2 Days Before Father's Day 1 min
  • 1 Day Before Father's Day 1 min
  • On Father's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min