Master Class: Full Funnel Targeting with Paid Social

Master Class: Full Funnel Targeting with Paid Social

This course will help you build a cross-platform strategy that nurtures users along their entire journey.

About this course

This Master Class will go into full depth on creating custom audiences for use on paid social. Klaviyo lets us group profiles who share attributes like recently subscribed or checkout started. Depending on where users are in their journey, we can target them with ads to fuel their interest and encourage them to act.

In this course, we'll cover:

  • Building advanced segments in Klaviyo
  • How to export these profiles to Facebook
  • Ways to push messaging along the entire conversion funnel

Take this course if:

You are a seasoned marketer looking to level up your Facebook targeting.

Curriculum17 min

  • Introduction
  • Overview
  • Course
  • Master Class: Full Funnel Targeting with Paid Social 16 min
  • Next Steps
  • Feedback 1 min

About this course

This Master Class will go into full depth on creating custom audiences for use on paid social. Klaviyo lets us group profiles who share attributes like recently subscribed or checkout started. Depending on where users are in their journey, we can target them with ads to fuel their interest and encourage them to act.

In this course, we'll cover:

  • Building advanced segments in Klaviyo
  • How to export these profiles to Facebook
  • Ways to push messaging along the entire conversion funnel

Take this course if:

You are a seasoned marketer looking to level up your Facebook targeting.

Curriculum17 min

  • Introduction
  • Overview
  • Course
  • Master Class: Full Funnel Targeting with Paid Social 16 min
  • Next Steps
  • Feedback 1 min