Increase average order value with owned marketing

Increase average order value with owned marketing

Increase customer spending with effective average order value strategies.

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About this course

Building and maintaining customer relationships is key to increasing average order value (AOV). In this course, you’ll learn how to implement focused marketing initiatives on your ecommerce website and marketing channels that increase customer spending. Then, explore AOV recommended strategies from a Klaviyo expert that you can apply in your account.

By the end of this course, you will be able to:

  • Understand the importance of AOV in revenue growth.
  • Implement effective marketing strategies on your ecommerce website. 
  • Create an omnichannel experience in Klaviyo.
  • Apply AOV recommended strategies from a Klaviyo expert. 

Take this course if:

You want to learn key strategies to increase AOV using focused marketing initiatives that align with your business goals, increase customer spending, and drive profitability.

Prerequisite for this course:

You should know how to create segments, flows, campaigns, and forms in Klaviyo.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum26 min

  • Implement AOV growth strategies
  • Understand average order value 3 min
  • Revise your website experience 8 min
  • Implement an omnichannel marketing strategy 5 min
  • Apply AOV improvement strategies that work 4 min
  • Next steps
  • Final quiz: Increase average order value with owned marketing 3 min
  • Extended strategies for AOV growth 2 min
  • Feedback 1 min

About this course

Building and maintaining customer relationships is key to increasing average order value (AOV). In this course, you’ll learn how to implement focused marketing initiatives on your ecommerce website and marketing channels that increase customer spending. Then, explore AOV recommended strategies from a Klaviyo expert that you can apply in your account.

By the end of this course, you will be able to:

  • Understand the importance of AOV in revenue growth.
  • Implement effective marketing strategies on your ecommerce website. 
  • Create an omnichannel experience in Klaviyo.
  • Apply AOV recommended strategies from a Klaviyo expert. 

Take this course if:

You want to learn key strategies to increase AOV using focused marketing initiatives that align with your business goals, increase customer spending, and drive profitability.

Prerequisite for this course:

You should know how to create segments, flows, campaigns, and forms in Klaviyo.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum26 min

  • Implement AOV growth strategies
  • Understand average order value 3 min
  • Revise your website experience 8 min
  • Implement an omnichannel marketing strategy 5 min
  • Apply AOV improvement strategies that work 4 min
  • Next steps
  • Final quiz: Increase average order value with owned marketing 3 min
  • Extended strategies for AOV growth 2 min
  • Feedback 1 min