Grow your business with Klaviyo's Facebook Advertising integration

Grow your business with Klaviyo's Facebook Advertising integration

Drive better return on ad spend and convert more subscribers to customers by maximizing the Facebook Advertising integration.

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About this course

Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. With Klaviyo's Facebook Advertising integration, you'll gain more ownership over the customer journey when advertising on these channels, as you can target existing subscribers and drive business growth long after someone clicks an ad.

Note: Meta is the parent company of Facebook, Instagram, and Messenger.

By the end of this course, you will be able to:

  • Integrate Klaviyo and Facebook Advertising
  • Create an ad strategy across the Meta ecosystem (e.g., Facebook, Instagram, Messenger)
  • Build custom and lookalike audiences using Klaviyo segments
  • Apply ad design best practices
  • Publish targeted ad campaigns
  • Create targeted and personalized messages in Klaviyo based on ad source
  • Analyze the results of your ads and marketing messages

Take this course if: 

  • You have an intermediate understanding of Klaviyo
  • You want to use Klaviyo data to power an ad strategy on Facebook, Instagram, or Messenger 

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum1 hr 6 min

  • Introduction
  • Integrate with Facebook Advertising 0 hr 4 min
  • Define your ad objective 0 hr 4 min
  • Knowledge check 0 hr 1 min
  • Build key audiences
  • Understand custom and lookalike audiences 0 hr 3 min
  • Identify target audiences for your ads 0 hr 4 min
  • Create custom and lookalike audiences 0 hr 2 min
  • Knowledge check 0 hr 1 min
  • Create your first ad campaign
  • Understand the anatomy of an ad 0 hr 3 min
  • Identify Meta ad formats 0 hr 2 min
  • Apply Meta ad best practices 0 hr 4 min
  • Access ad design resources 0 hr 3 min
  • Create an ad in Meta 0 hr 4 min
  • Knowledge check 0 hr 1 min
  • Acquire new leads
  • Understand lead ads in Meta 0 hr 2 min
  • Implement lead ad best practices 0 hr 3 min
  • Connect lead ads to a Klaviyo list 0 hr 4 min
  • Target new lead ad subscribers in Klaviyo 0 hr 5 min
  • Knowledge check 0 hr 1 min
  • Next steps
  • Analyze the performance of your Meta ad strategy 0 hr 5 min
  • Improve your Meta ads performance 0 hr 3 min
  • Final knowledge check 0 hr 3 min
  • Additional resources for Meta Advertising 0 hr 2 min
  • Feedback 0 hr 1 min

About this course

Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. With Klaviyo's Facebook Advertising integration, you'll gain more ownership over the customer journey when advertising on these channels, as you can target existing subscribers and drive business growth long after someone clicks an ad.

Note: Meta is the parent company of Facebook, Instagram, and Messenger.

By the end of this course, you will be able to:

  • Integrate Klaviyo and Facebook Advertising
  • Create an ad strategy across the Meta ecosystem (e.g., Facebook, Instagram, Messenger)
  • Build custom and lookalike audiences using Klaviyo segments
  • Apply ad design best practices
  • Publish targeted ad campaigns
  • Create targeted and personalized messages in Klaviyo based on ad source
  • Analyze the results of your ads and marketing messages

Take this course if: 

  • You have an intermediate understanding of Klaviyo
  • You want to use Klaviyo data to power an ad strategy on Facebook, Instagram, or Messenger 

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum1 hr 6 min

  • Introduction
  • Integrate with Facebook Advertising 0 hr 4 min
  • Define your ad objective 0 hr 4 min
  • Knowledge check 0 hr 1 min
  • Build key audiences
  • Understand custom and lookalike audiences 0 hr 3 min
  • Identify target audiences for your ads 0 hr 4 min
  • Create custom and lookalike audiences 0 hr 2 min
  • Knowledge check 0 hr 1 min
  • Create your first ad campaign
  • Understand the anatomy of an ad 0 hr 3 min
  • Identify Meta ad formats 0 hr 2 min
  • Apply Meta ad best practices 0 hr 4 min
  • Access ad design resources 0 hr 3 min
  • Create an ad in Meta 0 hr 4 min
  • Knowledge check 0 hr 1 min
  • Acquire new leads
  • Understand lead ads in Meta 0 hr 2 min
  • Implement lead ad best practices 0 hr 3 min
  • Connect lead ads to a Klaviyo list 0 hr 4 min
  • Target new lead ad subscribers in Klaviyo 0 hr 5 min
  • Knowledge check 0 hr 1 min
  • Next steps
  • Analyze the performance of your Meta ad strategy 0 hr 5 min
  • Improve your Meta ads performance 0 hr 3 min
  • Final knowledge check 0 hr 3 min
  • Additional resources for Meta Advertising 0 hr 2 min
  • Feedback 0 hr 1 min