Creating a Labor Day and Back-to-School Content Calendar

Creating a Labor Day and Back-to-School Content Calendar

Optimize your marketing this Labor Day/Back-to-School season so that you don't leave any money on the table.

About this course

Labor Day and back-to-school mark the end of the summer and beginning of fall in the United States. If your business is based in the United States or you have many US customers, you should consider capitalizing on this holiday. This course will dive into how you can improve your marketing strategy to ensure that you aren’t leaving any money on the table.

In this course, we’ll cover:

  • Key segments to target for Labor Day and back-to-school
  • Tips for creating your strategy
  • A sample content calendar, along with examples 

Take this course if:

You want to learn the basics of creating a Labor Day or back-to-school marketing strategy, or if you want to see what type of content other businesses are using in their promotions.

Curriculum27 min

  • Introduction
  • Before Getting Started 1 min
  • Key Segments to Create
  • Segments to Send To 3 min
  • Segments to Exclude 2 min
  • Signup Forms to Gather Information
  • Labor Day/Back to School Popup 1 min
  • Buying Guide 1 min
  • Information Gathering Form 1 min
  • Student/Educator Discount 1 min
  • VIP Form for Early Access 1 min
  • Coronavirus Updates 1 min
  • Touch Up Your Flows
  • Touch Up Your Flows 1 min
  • Create a Buying Guide Flow 1 min
  • Back to School/Labor Day Sending Strategy
  • Create a Sending Schedule 1 min
  • 7 Days Before Labor Day: Get Ready Message 1 min
  • 5 Days Before Labor Day: VIP/Teacher/Student Early Access 1 min
  • 3 Days Until Before Labor Day: General Announcement 1 min
  • 2 Days Before Labor Day: Reminder 1 min
  • 1 Day Before Labor Day: Last Chance Message and Offer 1 min
  • Day Of: Happy Labor Day 1 min
  • Day After Labor Day: Extended Sale 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Labor Day and back-to-school mark the end of the summer and beginning of fall in the United States. If your business is based in the United States or you have many US customers, you should consider capitalizing on this holiday. This course will dive into how you can improve your marketing strategy to ensure that you aren’t leaving any money on the table.

In this course, we’ll cover:

  • Key segments to target for Labor Day and back-to-school
  • Tips for creating your strategy
  • A sample content calendar, along with examples 

Take this course if:

You want to learn the basics of creating a Labor Day or back-to-school marketing strategy, or if you want to see what type of content other businesses are using in their promotions.

Curriculum27 min

  • Introduction
  • Before Getting Started 1 min
  • Key Segments to Create
  • Segments to Send To 3 min
  • Segments to Exclude 2 min
  • Signup Forms to Gather Information
  • Labor Day/Back to School Popup 1 min
  • Buying Guide 1 min
  • Information Gathering Form 1 min
  • Student/Educator Discount 1 min
  • VIP Form for Early Access 1 min
  • Coronavirus Updates 1 min
  • Touch Up Your Flows
  • Touch Up Your Flows 1 min
  • Create a Buying Guide Flow 1 min
  • Back to School/Labor Day Sending Strategy
  • Create a Sending Schedule 1 min
  • 7 Days Before Labor Day: Get Ready Message 1 min
  • 5 Days Before Labor Day: VIP/Teacher/Student Early Access 1 min
  • 3 Days Until Before Labor Day: General Announcement 1 min
  • 2 Days Before Labor Day: Reminder 1 min
  • 1 Day Before Labor Day: Last Chance Message and Offer 1 min
  • Day Of: Happy Labor Day 1 min
  • Day After Labor Day: Extended Sale 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min