Level Up: Progressive Profiling

Level Up: Progressive Profiling

This course will help you collect customer information dynamically without damaging the customer experience

About this course

Progressive profiling offers an interactive and non-intrusive solution to collecting critical bits of information about your customers over time. Traditionally, marketers have opted for long-winded signup forms in hopes of capturing as much information upfront to the displeasure of customers. This has resulted in fewer form submissions and bad first impressions for customers who want to learn about a brand. Progressive profiling offers the opportunity to establish a conversational dialogue with current and prospective customers through indirect and direct methods.

In this course, we'll cover:

  • The difference between progressive profiling and unique profiling
  • Collecting customer information through button clicks in emails
  • Collecting customer information through signup forms
  • Using the information gathered to create personalized automated experiences

Take this course if:

You are interested in collecting more data around customer interest and improving your owned marketing strategies,

Curriculum11 min

  • Introduction
  • Overview
  • Additional Resources
  • Course
  • Level Up: Progressive Profiling 10 min
  • Next Steps
  • Feedback 1 min

About this course

Progressive profiling offers an interactive and non-intrusive solution to collecting critical bits of information about your customers over time. Traditionally, marketers have opted for long-winded signup forms in hopes of capturing as much information upfront to the displeasure of customers. This has resulted in fewer form submissions and bad first impressions for customers who want to learn about a brand. Progressive profiling offers the opportunity to establish a conversational dialogue with current and prospective customers through indirect and direct methods.

In this course, we'll cover:

  • The difference between progressive profiling and unique profiling
  • Collecting customer information through button clicks in emails
  • Collecting customer information through signup forms
  • Using the information gathered to create personalized automated experiences

Take this course if:

You are interested in collecting more data around customer interest and improving your owned marketing strategies,

Curriculum11 min

  • Introduction
  • Overview
  • Additional Resources
  • Course
  • Level Up: Progressive Profiling 10 min
  • Next Steps
  • Feedback 1 min