Marketing During COVID-19: Being Human and Transparent in Brand Communications

Marketing During COVID-19: Being Human and Transparent in Brand Communications

Human and transparent brand communications can help you build an effective brand voice during uncertain times.

About this course

In this unprecedented time, bringing authenticity and transparency to your brand's messaging will help you to better communicate with your customers and prospective customers.

In this course, we'll cover:

  • How to optimize your communication to develop better connections and engagement with your owned marketing channels
  • How to build community while sharing updates related to and unrelated to COVID-19
  • How to personalize your communications during COVID-19

Take this course if:

You are interested in learning how to maintain a clear and helpful brand voice to build customer loyalty and avoid communication missteps. 

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Being Human and Transparent in Brand Communications
  • Course 20 min
  • Next Steps
  • Feedback 1 min

About this course

In this unprecedented time, bringing authenticity and transparency to your brand's messaging will help you to better communicate with your customers and prospective customers.

In this course, we'll cover:

  • How to optimize your communication to develop better connections and engagement with your owned marketing channels
  • How to build community while sharing updates related to and unrelated to COVID-19
  • How to personalize your communications during COVID-19

Take this course if:

You are interested in learning how to maintain a clear and helpful brand voice to build customer loyalty and avoid communication missteps. 

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Being Human and Transparent in Brand Communications
  • Course 20 min
  • Next Steps
  • Feedback 1 min