Developing a Mother's Day Marketing Strategy

Developing a Mother's Day Marketing Strategy

Learn when to schedule Mother’s Day campaigns, what content to include, who to send to, and how to use other marketing channels to supplement your emails.

About this course

Mother's Day is one of the largest holidays for ecommerce merchants, with Americans spending over $21 billion dollars last year. Because of this, it’s important to have a marketing strategy in place so that you can reach the audience that is most interested and apt to buy during this season.

In this course, we’ll cover:

  • When to schedule your Mother’s Day campaigns
  • What content to include
  • Who to send to
  • How to use other marketing channels to supplement your emails

Take this course if:

This course is great for those looking for general guidance or inspiration when creating a Mother's Day marketing strategy.

 

Curriculum32 min

  • Introduction
  • Preview
    Overview 1 min
  • Mother's Day Segments
  • Mother's Day Segments 7 min
  • Segments Overview 1 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Segments to Retarget 2 min
  • Mother's Day Content Calendar and Strategy
  • Mother's Day Schedule 2 min
  • Strategy Overview 2 min
  • 13 Days Before Mother's Day 1 min
  • 10 Days Before Mother's Day 1 min
  • 6 Days Before Mother's Day 1 min
  • 5 Days Before Mother's Day 1 min
  • 4 Days Before Mother's Day 1 min
  • 3 Days Before Mother's Day 1 min
  • 2 Days Before Mother's Day 1 min
  • 1 Day Before Mother's Day 1 min
  • Mother's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Mother's Day is one of the largest holidays for ecommerce merchants, with Americans spending over $21 billion dollars last year. Because of this, it’s important to have a marketing strategy in place so that you can reach the audience that is most interested and apt to buy during this season.

In this course, we’ll cover:

  • When to schedule your Mother’s Day campaigns
  • What content to include
  • Who to send to
  • How to use other marketing channels to supplement your emails

Take this course if:

This course is great for those looking for general guidance or inspiration when creating a Mother's Day marketing strategy.

 

Curriculum32 min

  • Introduction
  • Preview
    Overview 1 min
  • Mother's Day Segments
  • Mother's Day Segments 7 min
  • Segments Overview 1 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Segments to Retarget 2 min
  • Mother's Day Content Calendar and Strategy
  • Mother's Day Schedule 2 min
  • Strategy Overview 2 min
  • 13 Days Before Mother's Day 1 min
  • 10 Days Before Mother's Day 1 min
  • 6 Days Before Mother's Day 1 min
  • 5 Days Before Mother's Day 1 min
  • 4 Days Before Mother's Day 1 min
  • 3 Days Before Mother's Day 1 min
  • 2 Days Before Mother's Day 1 min
  • 1 Day Before Mother's Day 1 min
  • Mother's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min