Moving from a Brick-and-Mortar Store to an Ecommerce Business

Moving from a Brick-and-Mortar Store to an Ecommerce Business

This course will walk you through how to build an online presence to reach a broader audience on the internet.

About this course

Transforming your brick-and-mortar store to an ecommerce brand can seem like a significant hurdle. After all, you have spent a lot of time and effort creating a precise feel to your in-person location and cultivating your customers from the local community. This course will help you quickly build an online presence that fully encapsulates the experience of your physical store, allowing you to reach a broader audience on the internet.

In this course, we'll cover:

  • Preparing your ecommerce store
  • Building your ecommerce store
  • Building a marketing strategy

Take this course if:

This course is great for anyone who has a physical store and is new to ecommerce and owned marketing. Before taking this course, know that it's helpful to have already picked out an ecommerce platform but it is not required. 

Curriculum23 min

  • Introduction
  • Before Getting Started 1 min
  • Preparing Your Ecommerce Store
  • Think About Your Brand 1 min
  • Understand Your Audience 1 min
  • Building Your Ecommerce Store
  • Domain Selection 1 min
  • Homepage 1 min
  • Product Pages 2 min
  • Other Page Ideas 1 min
  • Creating Your Owned Marketing Strategy
  • Owned Marketing Overview 1 min
  • Integrate Ecommerce and Point-of-Sale (POS) Platforms 1 min
  • Lists and Segments 2 min
  • Signup Forms 1 min
  • Campaigns 1 min
  • Flows 2 min
  • Using Paid Marketing
  • Facebook and Instagram 1 min
  • Amazon 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Transforming your brick-and-mortar store to an ecommerce brand can seem like a significant hurdle. After all, you have spent a lot of time and effort creating a precise feel to your in-person location and cultivating your customers from the local community. This course will help you quickly build an online presence that fully encapsulates the experience of your physical store, allowing you to reach a broader audience on the internet.

In this course, we'll cover:

  • Preparing your ecommerce store
  • Building your ecommerce store
  • Building a marketing strategy

Take this course if:

This course is great for anyone who has a physical store and is new to ecommerce and owned marketing. Before taking this course, know that it's helpful to have already picked out an ecommerce platform but it is not required. 

Curriculum23 min

  • Introduction
  • Before Getting Started 1 min
  • Preparing Your Ecommerce Store
  • Think About Your Brand 1 min
  • Understand Your Audience 1 min
  • Building Your Ecommerce Store
  • Domain Selection 1 min
  • Homepage 1 min
  • Product Pages 2 min
  • Other Page Ideas 1 min
  • Creating Your Owned Marketing Strategy
  • Owned Marketing Overview 1 min
  • Integrate Ecommerce and Point-of-Sale (POS) Platforms 1 min
  • Lists and Segments 2 min
  • Signup Forms 1 min
  • Campaigns 1 min
  • Flows 2 min
  • Using Paid Marketing
  • Facebook and Instagram 1 min
  • Amazon 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min