- Introduction
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Before Getting Started 1 min
- Preparing Your Ecommerce Store
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Think About Your Brand 1 min
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Understand Your Audience 1 min
- Building Your Ecommerce Store
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Domain Selection 1 min
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Homepage 1 min
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Product Pages 2 min
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Other Page Ideas 1 min
- Creating Your Owned Marketing Strategy
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Owned Marketing Overview 1 min
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Integrate Ecommerce and Point-of-Sale (POS) Platforms 1 min
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Lists and Segments 2 min
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Signup Forms 1 min
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Campaigns 1 min
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Flows 2 min
- Using Paid Marketing
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Facebook and Instagram 1 min
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Amazon 1 min
- Next Steps
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Knowledge Check 3 min
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Additional Resources 1 min
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Feedback 1 min
Moving from a Brick-and-Mortar Store to an Ecommerce Business
This course will walk you through how to build an online presence to reach a broader audience on the internet.
Transforming your brick-and-mortar store to an ecommerce brand can seem like a significant hurdle. After all, you have spent a lot of time and effort creating a precise feel to your in-person location and cultivating your customers from the local community. This course will help you quickly build an online presence that fully encapsulates the experience of your physical store, allowing you to reach a broader audience on the internet.
In this course, we'll cover:
- Preparing your ecommerce store
- Building your ecommerce store
- Building a marketing strategy
Take this course if:
This course is great for anyone who has a physical store and is new to ecommerce and owned marketing. Before taking this course, know that it's helpful to have already picked out an ecommerce platform but it is not required.