Optimizing Marketing for Your Subscription Brand

Optimizing Marketing for Your Subscription Brand

Learn how to get the most out of Klaviyo so that you can own the growth of your subscription brand.

About this course

The consumer journey with a subscription-based business is unique as you can optimize your monthly plans to best fit their needs as well as offer incentives to keep customers coming back. As this type of business model becomes more common, you need to understand how to execute your marketing strategy to best set your business up for success. Klaviyo has a variety of tools you need to optimize your marketing so that you can own your growth and increase ROI effectively. 

In this course, we'll cover:

  • Integrating your tech stack
  • Key segments to build
  • Campaigns to send and examples
  • The consumer journey

Take this course if:

If you just started your own subscription-based company, or were recently hired at one for the first time, this course is a great fit for those that need tips on how to maximize the value from Klaviyo for this type of business model. 

Your instructor:

Geanna Flavetta is a manager on Klaviyo’s Growth Success Team. She’s dedicated to helping Klaviyo customers feel empowered to own their destiny. In her free time, you can find Geanna going on walks with her labradoodle and perfecting new recipes with her husband. Connect with her on LinkedIn or the Klaviyo Community.
 

Curriculum28 min

  • Introduction
  • Overview 1 min
  • Integrate Your Tech Stack
  • Ecommerce Platform 1 min
  • Replenishment App 1 min
  • Build Targeted Segments
  • Interested, Haven't Purchased 2 min
  • À la Carte Customers (If Applicable) 3 min
  • Subscription Customers 2 min
  • Create Your Campaigns
  • Campaigns to Send 1 min
  • Customer Journey Step 1: Acquisition
  • Acquisition Overview
  • Gather Info with Buying Guides 1 min
  • Introduce Your Brand via a Welcome Series 1 min
  • Customer Journey Step 2: Conversion
  • Conversion Overview
  • First Purchase Segment 1 min
  • Converting à la Cartes to Subscriptions 1 min
  • Customer Journey Step 3: Loyalty
  • Loyalty Overview 1 min
  • Expand Lifetime Value 1 min
  • Inspire Advocacy 2 min
  • Re-Engage Customers 2 min
  • How to Handle Cancellations
  • Ask for Cancellation Reason 1 min
  • Target on Social Media 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

The consumer journey with a subscription-based business is unique as you can optimize your monthly plans to best fit their needs as well as offer incentives to keep customers coming back. As this type of business model becomes more common, you need to understand how to execute your marketing strategy to best set your business up for success. Klaviyo has a variety of tools you need to optimize your marketing so that you can own your growth and increase ROI effectively. 

In this course, we'll cover:

  • Integrating your tech stack
  • Key segments to build
  • Campaigns to send and examples
  • The consumer journey

Take this course if:

If you just started your own subscription-based company, or were recently hired at one for the first time, this course is a great fit for those that need tips on how to maximize the value from Klaviyo for this type of business model. 

Your instructor:

Geanna Flavetta is a manager on Klaviyo’s Growth Success Team. She’s dedicated to helping Klaviyo customers feel empowered to own their destiny. In her free time, you can find Geanna going on walks with her labradoodle and perfecting new recipes with her husband. Connect with her on LinkedIn or the Klaviyo Community.
 

Curriculum28 min

  • Introduction
  • Overview 1 min
  • Integrate Your Tech Stack
  • Ecommerce Platform 1 min
  • Replenishment App 1 min
  • Build Targeted Segments
  • Interested, Haven't Purchased 2 min
  • À la Carte Customers (If Applicable) 3 min
  • Subscription Customers 2 min
  • Create Your Campaigns
  • Campaigns to Send 1 min
  • Customer Journey Step 1: Acquisition
  • Acquisition Overview
  • Gather Info with Buying Guides 1 min
  • Introduce Your Brand via a Welcome Series 1 min
  • Customer Journey Step 2: Conversion
  • Conversion Overview
  • First Purchase Segment 1 min
  • Converting à la Cartes to Subscriptions 1 min
  • Customer Journey Step 3: Loyalty
  • Loyalty Overview 1 min
  • Expand Lifetime Value 1 min
  • Inspire Advocacy 2 min
  • Re-Engage Customers 2 min
  • How to Handle Cancellations
  • Ask for Cancellation Reason 1 min
  • Target on Social Media 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min