Optimizing Your Signup Form Experience

Optimizing Your Signup Form Experience

Learn how to design and optimize signup forms for every step of the customer journey.

About this course

Signup forms are essential to your marketing. You can use them to encourage someone to subscribe to your newsletter, direct your VIPs to an exclusive item, or show your new collection off to an audience you’re trying to win back. This course will run through how to make the most of your signup forms by first delivering an ideal experience and then by making your form visually appealing.

In this course, we'll cover:

  • The signup form experience
  • Testing the experience
  • Designing your form

Take this course if:

If you're already using forms on your site and are looking to level up your signup form experience, this course is a great fit!

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Building a Signup Form Experience
  • Target Based on Step in Customer Journey 4 min
  • Consider Someone's Entrance to Your Site 1 min
  • Optimize for Mobile 1 min
  • Personalize by Page 2 min
  • Test the Experience 1 min
  • Designing Your Forms
  • Form Goal 1 min
  • Anatomy of a Signup Form 2 min
  • Matching Your Brand 2 min
  • Copywriting 1 min
  • Call to Action (CTA) 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Signup forms are essential to your marketing. You can use them to encourage someone to subscribe to your newsletter, direct your VIPs to an exclusive item, or show your new collection off to an audience you’re trying to win back. This course will run through how to make the most of your signup forms by first delivering an ideal experience and then by making your form visually appealing.

In this course, we'll cover:

  • The signup form experience
  • Testing the experience
  • Designing your form

Take this course if:

If you're already using forms on your site and are looking to level up your signup form experience, this course is a great fit!

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Building a Signup Form Experience
  • Target Based on Step in Customer Journey 4 min
  • Consider Someone's Entrance to Your Site 1 min
  • Optimize for Mobile 1 min
  • Personalize by Page 2 min
  • Test the Experience 1 min
  • Designing Your Forms
  • Form Goal 1 min
  • Anatomy of a Signup Form 2 min
  • Matching Your Brand 2 min
  • Copywriting 1 min
  • Call to Action (CTA) 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min