Gearing Up for Black Friday / Cyber Monday: Crash Course Edition
Learn how to execute a successful sending strategy for the week of Black Friday / Cyber Monday in this crash course, focusing on last-minute preparations.
33 min
BasicsCourseConversion
Preparing for Black Friday / Cyber Monday
This course will walk you through how to prepare a content strategy that reaches beyond the BFCM season.
19 min
BasicsCourse
2020 Black Friday Bootcamp
Join Klaviyo's Growth Success Team as we provide you monthly guidelines for your best Black Friday / Cyber Monday yet!
3 hr 41 min
BasicsIntermediateCourseAcquisitionAwareness
Creating a Black Friday/Cyber Monday Experience In-Store and Online
With Black Friday/Cyber Monday just around the corner, learn how to optimize the online and in-person shopping experience for your customers.
20 min
Basics
Using Customer Lifetime Value Data in Klaviyo
In this course, you will learn more about what CLV is and gain inspiration for how to use this information in Klaviyo.
33 min
IntermediateCourseConversionLoyalty
Building Your Father's Day Marketing Strategy
Learn how to develop a Father's Day marketing strategy and content schedule.
23 min
IntermediateCourseConversionAcquisitionLoyalty
Leveraging SMS and Email for a Product Launch
This course shows how to use SMS and email for product launch promotions.
14 min
BasicsCourseConversion
Optimizing Your Signup Form Experience
Learn how to design and optimize signup forms for every step of the customer journey.
22 min
IntermediateCourseAcquisitionAwareness
Moving from a Brick-and-Mortar Store to an Ecommerce Business
This course will walk you through how to build an online presence to reach a broader audience on the internet.
23 min
IntermediateCourseConversionAcquisition
Pivoting Your Product Offering
This course will walk you through how to pivot your product offering while remaining true to your brand.
25 min
IntermediateCourseConversion
Using QR Codes to Gather Subscribers
Learn how to use and optimize QR codes to grow your business.
17 min
IntermediateCourseAcquisition
Writing SMS and MMS Copy
Learn how to write killer copy in SMS to maximize every interaction you have with your customers.
16 min
BasicsCourseConversion
Creating a Labor Day and Back-to-School Content Calendar
Optimize your marketing this Labor Day/Back-to-School season so that you don't leave any money on the table.
27 min
IntermediateConversionAcquisitionLoyaltyAwareness
Running a Multinational Business
Learn best practices around running a multinational business with Klaviyo.
50 min
CourseAdvancedConversionAcquisitionLoyalty
Getting Started With Klaviyo: Account Set Up
Course 1 in this introductory series walks through configuration, integrations, and the importance of deliverability.
27 min
Basics
Marketing During COVID-19: Strategies for Health and Beauty Brands
In this course, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic.
59 min
IntermediateCourseConversionAcquisitionLoyalty
Getting Started With Klaviyo: Lists, Segments & Sign Up Forms
Part 2 of this series of short videos will walk you through creating lists, recommended segments and review sign up form best practices.
44 min
Basics
Marketing During COVID-19: Strategies for Apparel and Accessories Brands
This course discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples.
1 hr 11 min
IntermediateCourseConversionAcquisitionLoyalty
Level Up: Advanced Targeting Strategies
In this course, you will learn advanced targeting strategies to employ in your Klaviyo account.
25 min
Master Class: Experimenting with SMS
Looking for ways to strategically utilize SMS? These three experiments will maximize your return on invest in the new channel!
26 min
Course
Level Up: Progressive Profiling
This course will help you collect customer information dynamically without damaging the customer experience
11 min
IntermediateConversion
Level Up: Maximizing Your Analytics Dashboard
Drive deeper understanding of your email marketing performance with this overview of our Analytics Dashboard.
22 min
IntermediateConversion
Level Up: Setting S.M.A.R.T Goals
This course will help you create specific and actionable goals for your business, marketing, and email or SMS efforts.
37 min
IntermediateCourse
Level Up: Dynamic Flows with Splits
This course will help you learn how to use flow splits. They allow you to send more personalized emails which tend to convert better.
14 min
IntermediateConversionAcquisitionLoyalty
Getting Started with Klaviyo: Understanding Your Data, Optimizing Your Growth
After you've been sending campaigns and flows for 2-3 weeks, join us to learn how to analyze and improve your email marketing performance.
32 min
BasicsIntermediateCourseAcquisitionLoyaltyAwareness
Running a VIP Program
Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.
31 min
IntermediateCourseConversionLoyalty
Level Up: Intermediate Segmentation
This course will showcase how to create recommended segments for optimal revenue generation with Klaviyo.
28 min
ConversionAcquisition
Marketing During COVID-19: Strategies for Food and Beverage Brands
This course will run through ideas and inspiration to grow your brand and give your customers the best experience during COVID-19.
59 min
IntermediateCourseConversionAcquisitionLoyalty
Marketing During COVID-19: Strategies for Home, Garden, and Housewares Brands
This course will walk you through how to use your Klaviyo account to continue to engage with your customers, build your brand, and give pertinent information to your audience during the coronavirus pandemic.
34 min
IntermediateCourseConversionAcquisitionLoyalty
Leveraging Customers' Expected Date of Next Order
This course will teach you how to best use expected date of next order in Klaviyo.
25 min
IntermediateCourseConversionLoyalty
Developing a Content Calendar
This course will help you build a content calendar to plan out your email sending schedule.
1 hr 5 min
BasicsCourseConversion
Getting Started with Email Design
In this course, you will be guided through the basics of email design and learn best practices to begin sending with Klaviyo.
28 min
BasicsCourseConversionAcquisition
Level Up: Subject Lines That Open
This course will help you create compelling subject lines that open using various strategies.
0 hr 35 min
ConversionAcquisitionAwareness
Level Up: Office Hours
In this course, get answers to some commonly asked questions about Klaviyo.
21 min
IntermediateConversionLoyaltyAwareness
Level Up: Email Copywriting
This course will help you create effective email copy.
35 min
IntermediateConversionLoyalty
Marketing During COVID-19: Optimizing Your Business to Support Local Customers
This course discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples.
12 min
IntermediateConversionAcquisitionLoyaltyAwareness
Marketing During COVID-19: Health Check - Transactional Emails
Learn how to make sure your transactional emails are set up correctly.
19 min
IntermediateConversionAcquisitionLoyaltyAwareness
Marketing during COVID-19: Businesses Taking Their Services Virtual
Learn best practices, tips and tricks for creating virtual experiences.
17 min
AcquisitionLoyaltyAwareness
Marketing During COVID-19: Guide to Building Your Brand Voice
This course discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples.
20 min
ConversionAcquisitionLoyaltyAwareness
Marketing During COVID-19: Customer Acquisition Best Practices
In this course, learn tips and best practices for customer acquisition during the coronavirus.
12 min
Acquisition
Marketing During COVID-19: Creating Buying Guides for Conversion
Create effective buying guides to encourage customer conversion.
18 min
Conversion
Marketing During COVID-19: Subject Lines & Content Best Practices - Outreach During COVID-19
Optimize your email marketing with best practice advise on subject lines and content during COVID-19.
20 min
ConversionAcquisitionLoyaltyAwareness
Level Up: Campaign and Flow A/B Testing
This course will help you optimize your emails using the data from your customers and prospects.
24 min
Conversion
Developing a Valentine's Day Marketing Strategy
This course will walk you through creating a Valentine's Day marketing strategy, including defining key segments and setting up a campaign sending schedule.
48 min
IntermediateCourseConversionAcquisitionLoyalty
Level Up: Email Design Best Practices and Live Review
Optimize your click-through rates and email conversion with these best practices.
58 min
ConversionAcquisitionAwareness
Marketing During COVID-19: Strategies for Toy and Hobby Brands
Learn how Klaviyo can help you reach your audience during and after the coronavirus, as well as best practices and examples from other toys and hobbies businesses.
59 min
IntermediateCourseConversionAcquisitionLoyalty
Level Up: Increase Revenue with a Klaviyo Account Audit
Learn how to identify areas for increasing revenue and next best steps with our account audit course.
35 min
IntermediateCourseConversionAcquisitionLoyalty
Creating a Winter Holiday Marketing Strategy
Once Black Friday and Cyber Monday have passed, it is time to consider how you want to communicate with customers during the winter holiday season. This course will help you build a strategy to maximize your returns throughout the holidays and into the new year!
32 min
IntermediateCourseConversionAcquisitionLoyalty
Level Up: Signup Form A/B Testing
This course will help you test different signup forms on your website.
13 min
IntermediateCourseAcquisition
Level Up: The Psychology of Coupons
Effectively leverage Klaviyo data to optimize your discounting strategies
23 min
IntermediateCourseConversionAcquisition
Marketing During COVID-19: Key Segments to Engage
Communicate effectively with your customers in the wake of COVID with market-driven segmentation.
25 min
ConversionLoyalty
Marketing During COVID-19: Transitioning from Brick and Mortar to Ecommerce
Learn how to start transitioning your brick-and-mortar business to an ecommerce store.
36 min
BasicsConversionAcquisitionLoyaltyAwareness
Marketing During COVID-19: Being Human and Transparent in Brand Communications
Human and transparent brand communications can help you build an effective brand voice during uncertain times.
22 min
ConversionAcquisitionLoyaltyAwareness
Sending Your First Email in Klaviyo
Make the most out of your account and ensure that you hit the inbox as you begin sending emails with Klaviyo.
29 min
BasicsConversion
Creating Your Memorial Day Marketing Strategy
In this course, we'll share tips for creating your Memorial Day marketing strategy.
21 min
CourseConversion
Optimizing Marketing for Your Subscription Brand
Learn how to get the most out of Klaviyo so that you can own the growth of your subscription brand.
28 min
IntermediateCourseAcquisitionAwareness
Master Class: Leveraging eCommerce Analytics with Ezra Firestone
Well known as an eCommerce guru, Ezra Firestone walks us through his experience building a business and how he leverages eCommerce metrics across his businesses to inform Marketing decisions
1 hr 4 min
Level Up: SMS FAQ
Have SMS questions? Look no further for answers!
28 min
IntermediateSMSMMS
Master Class: Q2 Marketing Guide
Are you ready for Q2? Join us and two top Klaviyo Partners in our Master Class session focusing on Q2 Strategy
60 Minutes
IntermediateAcquisitionLoyaltyAwareness
Strengthening Your Relationships with Klaviyo SMS
Learn to make creative and targeted SMS content to strengthen your relationships with subscribers.
45 min
BasicsSMS
Level Up: Optimizing Customer Engagement with Reviews
Learn how to optimize engagement and increase revenue by leveraging reviews in Klaviyo campaigns and flows.
24 min
Intermediate
Level Up: SMS Best Practices
Leverage best practices to optimize your SMS revenue with Klaviyo.
25 min
IntermediateCourseConversionAcquisitionLoyaltyAwareness
Getting Started with Klaviyo: Creating Automated Flows and Campaigns
Part 3 of this series of short videos will walk you through the how to effectively engage your subscribers via flows and campaigns.
38 min
Basics
Level Up: Off-season Marketing
This course will help you create an off-season marketing plan
18 min
IntermediateConversionLoyalty
Level Up: Benchmarks
This course will help you learn how to find and understand your Klaviyo Benchmarks.
30 min
BasicsIntermediateConversionAcquisitionAwareness
Level Up: Signup Form Best Practices
Learn how to optimize your Klaviyo signup forms with this best practices course.
25 min
IntermediateCourseAcquisition
Level Up: Understanding Your Options for Loyalty & Referral Programs
This course will help you create a customer loyalty or rewards program using Klaviyo 3rd party partners.
54 min
IntermediateCourseLoyalty
Increasing Average Order Value Through Owned Marketing
Learn how to increase Average Order Value by building relationships with your customers.
36 min
IntermediateConversionAcquisitionLoyalty
Level Up: Custom Analytics
This course will help you learn how to pull custom reports in Klaviyo.
14 min
IntermediateCourse
Master Class: Breaking Up is Hard to Do
Optimize your email marketing list health with Win-back and Sunset flows
25 min
CourseAdvancedConversionLoyalty
Master Class: Deliverability Deep Dive
Improve your inbox placement, email marketing revenue, and more with this helpful course on email deliverability.
32 min
CourseAdvancedAcquisition
Master Class: Advanced Use Cases For Profile Properties
This course will help you utilize profile properties to enhance your customer journey
26 min
CourseAdvancedConversionLoyaltyAwareness
Master Class: Full Funnel Targeting with Paid Social
This course will help you build a cross-platform strategy that nurtures users along their entire journey.
17 min
CourseAdvancedAcquisition
Product Certification - Introduction
Learn what you can expect from product certification - Part 1/7
Certification
Customizing Your Analytics Experience
Learn how to analyze your account performance with metric data, custom reports, and benchmarks.
35 min
BasicsCourseLoyalty
Building a Brand Community
Learn the fundamentals of building a brand community to grow your business.
32 min
IntermediateCourseAcquisitionAwareness
Product Certification - Klaviyo Basics
Kick off the Product Certification by learning the basics of Klaviyo - Part 2/7
12 min
Certification
Building a Brand Voice
Learn how to create a distinct brand voice that will resonate with your brand community and convey the message behind your business.
26 min
BasicsAwareness
Product Certification - Build Relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
27 min
Certification
Developing a Mother's Day Marketing Strategy
Learn when to schedule Mother’s Day campaigns, what content to include, who to send to, and how to use other marketing channels to supplement your emails.
32 min
BasicsCourse
Product Certification - Craft Your Message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
Certification
Developing a Strategy for Reopening After COVID-19
Learn tips and tricks to creating a COVID-19 rebound strategy to help your customers re-acclimate during this transition period.
29 min
IntermediateCourseConversionLoyalty
Getting Started with Klaviyo: SMS Consent & Welcome
There’s no channel more primed for the future than SMS. Lean in and leverage SMS in your marketing strategy.
25 min
SMSAcquisition
Product Certification - Send with Intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
Certification
Reopening after COVID-19: Mobile Marketing Strategies for the Food and Beverage Industry
Learn how to use SMS in the food and beverage industry during and after these difficult times.
19 min
IntermediateCourseConversionLoyalty
Segmenting Customers Strategically for COVID-19
In this course, you will learn four segmentation strategies to engage customers amid the coronavirus pandemic.
22 min
IntermediateCourseConversionAcquisitionLoyalty
Level Up: Benchmarks Deep Dive
Learn how to leverage and improve your key benchmarks with proven engagement strategies and best practices.
35 min
BasicsIntermediateCourseConversionAcquisitionLoyaltyAwareness
Product Certification - Make Data-Driven Choices
Round out your Product Certification by learning how to analyze your data and make smart choices about your marketing - Part 6/7
9 min
Certification
Getting Started: Predictive Analytics
In this course, you will learn how to use predictive analytics in Klaviyo.
40 min
CourseAdvancedConversionLoyalty
Product Certification - Conclusion and Certification Exam
Wrap up the Product Certification by taking the exam and earn your certificate! - Part 7/7
Certification
Personalizing Your Emails
Learn how to personalize your emails to resonate with recipients and boost engagement.
24 min
IntermediateCourseConversionAcquisitionLoyaltyAwareness
Integrating Owned Marketing with Your Facebook Advertising Strategy
In this course, we’ll explore how you can incorporate Facebook and Instagram ads into your customer journey.
34 min
IntermediateCourseConversionAcquisitionLoyaltyAwareness