Product Certification - Build Relationships

Product Certification - Build Relationships

Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7

About this course

Klaviyo makes it easy to build relationships with your customers through personalization and automation. Through segmentation, you can get granular, actionable insight about how your customers are interacting with your brand and their preferences. Flows take personalization opportunities and make them scalable by automating the customer experience. With flows, you can send relevant messages based on each customer's schedule.

Prerequisites: Product Certification Part 2 must be completed before registering

In this course, we’ll cover:

  • The difference between lists and segments
  • How to effectively use segmentation in your marketing
  • Best practices for lists and segments
  • How to automate email and SMS sends with the Klaviyo flow builder
  • Leveraging flows to create unique customer journeys

This course is part of our Product Certification. 

Curriculum27 min

  • Lists and Segments
  • List and Segments Introduction 0 min
  • Lists, Segments, and Your Marketing 4 min
  • How Customers Enter a Klaviyo Account 1 min
  • The Difference Between Lists and Segments 1 min
  • Creating Lists and Segments 4 min
  • Getting More Granular 1 min
  • Best Practices for Lists and Segments 3 min
  • Flows
  • Flows Introduction 0 min
  • Flows and Your Marketing 2 min
  • Flow Basics 3 min
  • Building a Flow 2 min
  • Additional Flow Settings 2 min
  • Practice Questions and Next Course
  • Practice Questions - Build Relationships
  • Next Course - Craft Your Message

About this course

Klaviyo makes it easy to build relationships with your customers through personalization and automation. Through segmentation, you can get granular, actionable insight about how your customers are interacting with your brand and their preferences. Flows take personalization opportunities and make them scalable by automating the customer experience. With flows, you can send relevant messages based on each customer's schedule.

Prerequisites: Product Certification Part 2 must be completed before registering

In this course, we’ll cover:

  • The difference between lists and segments
  • How to effectively use segmentation in your marketing
  • Best practices for lists and segments
  • How to automate email and SMS sends with the Klaviyo flow builder
  • Leveraging flows to create unique customer journeys

This course is part of our Product Certification. 

Curriculum27 min

  • Lists and Segments
  • List and Segments Introduction 0 min
  • Lists, Segments, and Your Marketing 4 min
  • How Customers Enter a Klaviyo Account 1 min
  • The Difference Between Lists and Segments 1 min
  • Creating Lists and Segments 4 min
  • Getting More Granular 1 min
  • Best Practices for Lists and Segments 3 min
  • Flows
  • Flows Introduction 0 min
  • Flows and Your Marketing 2 min
  • Flow Basics 3 min
  • Building a Flow 2 min
  • Additional Flow Settings 2 min
  • Practice Questions and Next Course
  • Practice Questions - Build Relationships
  • Next Course - Craft Your Message