Product Certification - Send with Intention

Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7

About this course

With all the time and effort you pour into building your content calendar, the last thing you would want is for your message to go unread. Deliverability practices are easy to implement, but poor deliverability is a hard hole to dig yourself out of. Building campaigns in Klaviyo makes it easy to stick to strong deliverability practices and your content calendar to ensure that your customers are not only receiving your messages but opening and clicking on them as well. 

Prerequisites: Product Certification Parts 2-4 must be completed before registering

In this course, we’ll cover:

  • Understanding email and SMS deliverability
  • Best practices for maintaining a good sender reputation
  • The basics of building a content calendar
  • How to build and send campaigns in Klaviyo 

This course is part of our Product Certification. 

Curriculum28 min

  • Deliverability
  • Deliverability Introduction 0 min
  • Understanding Deliverability 3 min
  • A Message's Journey to Your Customer 3 min
  • A Note for Those New to Email Marketing 2 min
  • Metrics for Good Deliverability 1 min
  • Deliverability Best Practices 2 min
  • Campaigns
  • Campaigns Introduction 1 min
  • Campaigns and Their Importance 2 min
  • Developing a Content Strategy 2 min
  • Overview of the Campaign Builder 3 min
  • Practice Questions and Next Course
  • Practice Questions - Send with Intention 5 min
  • Next Course - Make Data Driven Choices

About this course

With all the time and effort you pour into building your content calendar, the last thing you would want is for your message to go unread. Deliverability practices are easy to implement, but poor deliverability is a hard hole to dig yourself out of. Building campaigns in Klaviyo makes it easy to stick to strong deliverability practices and your content calendar to ensure that your customers are not only receiving your messages but opening and clicking on them as well. 

Prerequisites: Product Certification Parts 2-4 must be completed before registering

In this course, we’ll cover:

  • Understanding email and SMS deliverability
  • Best practices for maintaining a good sender reputation
  • The basics of building a content calendar
  • How to build and send campaigns in Klaviyo 

This course is part of our Product Certification. 

Curriculum28 min

  • Deliverability
  • Deliverability Introduction 0 min
  • Understanding Deliverability 3 min
  • A Message's Journey to Your Customer 3 min
  • A Note for Those New to Email Marketing 2 min
  • Metrics for Good Deliverability 1 min
  • Deliverability Best Practices 2 min
  • Campaigns
  • Campaigns Introduction 1 min
  • Campaigns and Their Importance 2 min
  • Developing a Content Strategy 2 min
  • Overview of the Campaign Builder 3 min
  • Practice Questions and Next Course
  • Practice Questions - Send with Intention 5 min
  • Next Course - Make Data Driven Choices