Segmenting Customers Strategically for COVID-19

Segmenting Customers Strategically for COVID-19

In this course, you will learn four segmentation strategies to engage customers amid the coronavirus pandemic.

About this course

Segmentation allows you to understand your audience so that you can target them with specific, personal, and relevant messaging. Personalization is critical to not only show empathy, but also to target the right customers with content that encourages them to continue to buy from your site. This is a difficult time for companies and customers alike, so adjusting your communication strategy is necessary.

In this course, we'll cover:

  • Redefining your highly engaged customers
  • Engaging your VIP segment
  • Segmenting with predictive analytics
  • Targeting by location

Take this course if:

You are looking to thoughtfully and effectively engage your email subscribers.

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Redefining Highly Engaged Segments
  • Engaged Recently or Frequently 3 min
  • Cross-Sell 2 min
  • Engaging Your VIP Segment
  • VIP Segment and Messaging 3 min
  • Segmenting with Predictive Analytics
  • Expected Date of Next Order 3 min
  • Customer Lifetime Value (CLV) 3 min
  • Targeting by Location
  • Location Proximity Customers 2 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Segmentation allows you to understand your audience so that you can target them with specific, personal, and relevant messaging. Personalization is critical to not only show empathy, but also to target the right customers with content that encourages them to continue to buy from your site. This is a difficult time for companies and customers alike, so adjusting your communication strategy is necessary.

In this course, we'll cover:

  • Redefining your highly engaged customers
  • Engaging your VIP segment
  • Segmenting with predictive analytics
  • Targeting by location

Take this course if:

You are looking to thoughtfully and effectively engage your email subscribers.

Curriculum22 min

  • Introduction
  • Overview 1 min
  • Redefining Highly Engaged Segments
  • Engaged Recently or Frequently 3 min
  • Cross-Sell 2 min
  • Engaging Your VIP Segment
  • VIP Segment and Messaging 3 min
  • Segmenting with Predictive Analytics
  • Expected Date of Next Order 3 min
  • Customer Lifetime Value (CLV) 3 min
  • Targeting by Location
  • Location Proximity Customers 2 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min