Strengthening Your Relationships with Klaviyo SMS

Strengthening Your Relationships with Klaviyo SMS

Learn to make creative and targeted SMS content to strengthen your relationships with subscribers.

About this course

SMS marketing allows you to craft text messages that will land directly in your customers’ pockets. Because of how personal and direct this channel is, SMS tends to produce higher engagement than email. In this course, we will dive deeper into how SMS can level up your owned marketing.

This course will briefly discuss acquiring subscribers; however, for more detailed information around attracting contacts and collecting consent, head to our Guide to Collecting SMS Subscribers prior to taking this course.

What we’ll cover:

  • Segmenting SMS subscribers
  • Creating SMS campaigns
  • Building SMS flows
  • Analyzing SMS data

Take this course if:

You have recently started using Klaviyo for SMS or are looking for inspiration for new SMS and MMS content.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum45 min

  • Introduction
  • Intro to Klaviyo SMS 1 min
  • Acquiring Subscribers 2 min
  • Segmenting Your SMS Subscribers
  • Segmenting Your SMS Subscribers 3 min
  • SMS Subscribers Segment 1 min
  • SMS Engaged Segment 1 min
  • SMS VIP Segment 1 min
  • Predictive Analytics SMS Segments 1 min
  • Location-Based SMS Segment 1 min
  • SMS Marketing Preference Segment 1 min
  • Creating SMS Campaigns
  • Creating SMS Campaigns 2 min
  • Campaigns Overview 2 min
  • Sales and Promotions 1 min
  • Product Launches 1 min
  • Holidays 1 min
  • Announcements 1 min
  • Building SMS Flows
  • Building SMS Flows 3 min
  • SMS Flows Overview 1 min
  • Welcome Series 3 min
  • Post Purchase/Thank You Flow 1 min
  • Birthday Flow 2 min
  • Abandoned Cart Flow 1 min
  • Analyzing Your SMS Data
  • Analyzing Your SMS Data 3 min
  • Overview of SMS Analytics 1 min
  • The Segment Engagement Report 1 min
  • Campaign and Flow Performance Overview Reports 1 min
  • Custom Reports 1 min
  • Acting on Data-Driven Insights 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

SMS marketing allows you to craft text messages that will land directly in your customers’ pockets. Because of how personal and direct this channel is, SMS tends to produce higher engagement than email. In this course, we will dive deeper into how SMS can level up your owned marketing.

This course will briefly discuss acquiring subscribers; however, for more detailed information around attracting contacts and collecting consent, head to our Guide to Collecting SMS Subscribers prior to taking this course.

What we’ll cover:

  • Segmenting SMS subscribers
  • Creating SMS campaigns
  • Building SMS flows
  • Analyzing SMS data

Take this course if:

You have recently started using Klaviyo for SMS or are looking for inspiration for new SMS and MMS content.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum45 min

  • Introduction
  • Intro to Klaviyo SMS 1 min
  • Acquiring Subscribers 2 min
  • Segmenting Your SMS Subscribers
  • Segmenting Your SMS Subscribers 3 min
  • SMS Subscribers Segment 1 min
  • SMS Engaged Segment 1 min
  • SMS VIP Segment 1 min
  • Predictive Analytics SMS Segments 1 min
  • Location-Based SMS Segment 1 min
  • SMS Marketing Preference Segment 1 min
  • Creating SMS Campaigns
  • Creating SMS Campaigns 2 min
  • Campaigns Overview 2 min
  • Sales and Promotions 1 min
  • Product Launches 1 min
  • Holidays 1 min
  • Announcements 1 min
  • Building SMS Flows
  • Building SMS Flows 3 min
  • SMS Flows Overview 1 min
  • Welcome Series 3 min
  • Post Purchase/Thank You Flow 1 min
  • Birthday Flow 2 min
  • Abandoned Cart Flow 1 min
  • Analyzing Your SMS Data
  • Analyzing Your SMS Data 3 min
  • Overview of SMS Analytics 1 min
  • The Segment Engagement Report 1 min
  • Campaign and Flow Performance Overview Reports 1 min
  • Custom Reports 1 min
  • Acting on Data-Driven Insights 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min