Level Up: The Psychology of Coupons

Level Up: The Psychology of Coupons

Effectively leverage Klaviyo data to optimize your discounting strategies

About this course

Since they were first used in 1887, coupons have been an important strategy for any merchant. Coupons can contribute significantly to your revenue growth while simultaneously preserving your brand’s integrity when planned and implemented intentionally.

In this course, we'll cover:

  • The history and psychology behind coupons and consumer behavior
  • How to identify and leverage the insights provided by the Klaviyo platform for your coupon strategy
  • Best practices for coupons during key points in a customer lifecycle

Take this course if:

You are interested in optimizing your discounting strategy for maximum customer lifetime value

Curriculum23 min

  • Introduction
  • Overview 1 min
  • Course
  • The Psychology of Coupons 21 min
  • Next Steps
  • Feedback 1 min

About this course

Since they were first used in 1887, coupons have been an important strategy for any merchant. Coupons can contribute significantly to your revenue growth while simultaneously preserving your brand’s integrity when planned and implemented intentionally.

In this course, we'll cover:

  • The history and psychology behind coupons and consumer behavior
  • How to identify and leverage the insights provided by the Klaviyo platform for your coupon strategy
  • Best practices for coupons during key points in a customer lifecycle

Take this course if:

You are interested in optimizing your discounting strategy for maximum customer lifetime value

Curriculum23 min

  • Introduction
  • Overview 1 min
  • Course
  • The Psychology of Coupons 21 min
  • Next Steps
  • Feedback 1 min