- Introduction
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Overview 1 min
- Course
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The Psychology of Coupons 21 min
- Next Steps
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Feedback 1 min
Level Up: The Psychology of Coupons
Effectively leverage Klaviyo data to optimize your discounting strategies
Since they were first used in 1887, coupons have been an important strategy for any merchant. Coupons can contribute significantly to your revenue growth while simultaneously preserving your brand’s integrity when planned and implemented intentionally.
In this course, we'll cover:
- The history and psychology behind coupons and consumer behavior
- How to identify and leverage the insights provided by the Klaviyo platform for your coupon strategy
- Best practices for coupons during key points in a customer lifecycle
Take this course if:
You are interested in optimizing your discounting strategy for maximum customer lifetime value