Developing a Valentine's Day Marketing Strategy

Developing a Valentine's Day Marketing Strategy

This course will walk you through creating a Valentine's Day marketing strategy, including defining key segments and setting up a campaign sending schedule.

About this course

Did you know that, in years past, our customers have seen around a 20% increase in average order value around Valentine's Day? Additionally, we found that shoppers tend to shop at the beginning of the month, one week out, or the day of Valentine’s Day.

In this course, we’re going to walk through how to prepare for Valentine’s Day by gathering information about your customers, building key segments, and walking through a schedule of the campaigns you’ll need to be successful on Valentine’s Day.

In this course, we'll cover:

  • Gathering customer information to personalize future content
  • Updating flows to highlight seasonal products and Valentine's Day messages
  • Creating key segments for your holiday promotions
  • Building a proposed content calendar to promote your Valentine's Day offers.

Take this course if:

You are looking for strategic guidance on how to promote your Valentine's Day offers and products.

Curriculum48 min

  • Introduction
  • Overview 1 min
  • Checklist 2 min
  • Personalize the On-Site Experience
  • Gathering Information 1 min
  • Using Signup Forms to Collect Preference Information 2 min
  • Creating a Quiz to Gather More Information 4 min
  • Targeting New Customers with a Countdown Timer 2 min
  • Flows to Freshen Up Before Valentine's Day
  • Updating Your Flows 1 min
  • Welcome Series 2 min
  • Winback and Abandoned Cart 2 min
  • Cross-Sell Flow 2 min
  • Key Segments for Valentine's Day
  • Creating Segments for Valentine's Day 1 min
  • Segments to Send to 4 min
  • Segment to Exclude 2 min
  • Valentine's Day Strategy
  • Creating a Valentine's Content Strategy 1 min
  • Valentine's Content Strategy 2 min
  • Valentine's Sending Strategy 2 min
  • 13 Days Before Valentine's Day 1 min
  • 11 Days Before Valentine's Day 1 min
  • 7 Days Before Valentine's Day 2 min
  • 6 Days Before Valentine's Day 1 min
  • 4 Days Before Valentine's Day 2 min
  • 2 Days Before Valentine's Day 2 min
  • 1 Day Before Valentine's Day 1 min
  • On Valentine's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Did you know that, in years past, our customers have seen around a 20% increase in average order value around Valentine's Day? Additionally, we found that shoppers tend to shop at the beginning of the month, one week out, or the day of Valentine’s Day.

In this course, we’re going to walk through how to prepare for Valentine’s Day by gathering information about your customers, building key segments, and walking through a schedule of the campaigns you’ll need to be successful on Valentine’s Day.

In this course, we'll cover:

  • Gathering customer information to personalize future content
  • Updating flows to highlight seasonal products and Valentine's Day messages
  • Creating key segments for your holiday promotions
  • Building a proposed content calendar to promote your Valentine's Day offers.

Take this course if:

You are looking for strategic guidance on how to promote your Valentine's Day offers and products.

Curriculum48 min

  • Introduction
  • Overview 1 min
  • Checklist 2 min
  • Personalize the On-Site Experience
  • Gathering Information 1 min
  • Using Signup Forms to Collect Preference Information 2 min
  • Creating a Quiz to Gather More Information 4 min
  • Targeting New Customers with a Countdown Timer 2 min
  • Flows to Freshen Up Before Valentine's Day
  • Updating Your Flows 1 min
  • Welcome Series 2 min
  • Winback and Abandoned Cart 2 min
  • Cross-Sell Flow 2 min
  • Key Segments for Valentine's Day
  • Creating Segments for Valentine's Day 1 min
  • Segments to Send to 4 min
  • Segment to Exclude 2 min
  • Valentine's Day Strategy
  • Creating a Valentine's Content Strategy 1 min
  • Valentine's Content Strategy 2 min
  • Valentine's Sending Strategy 2 min
  • 13 Days Before Valentine's Day 1 min
  • 11 Days Before Valentine's Day 1 min
  • 7 Days Before Valentine's Day 2 min
  • 6 Days Before Valentine's Day 1 min
  • 4 Days Before Valentine's Day 2 min
  • 2 Days Before Valentine's Day 2 min
  • 1 Day Before Valentine's Day 1 min
  • On Valentine's Day 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min