Creating a Winter Holiday Marketing Strategy

Creating a Winter Holiday Marketing Strategy

Once Black Friday and Cyber Monday have passed, it is time to consider how you want to communicate with customers during the winter holiday season. This course will help you build a strategy to maximize your returns throughout the holidays and into the new year!

About this course

Now that Black Friday and Cyber Monday (BFCM) have come and gone, you might be wondering what’s next. Hanukkah, Christmas, and New Years are approaching quickly, but there's still time for you to plan out your content schedule and strategy. After you reflect on the results of your BFCM campaigns, you can take these learnings with you and apply them to your marketing strategy for the rest of the holiday season.

In this course, we’ll cover:

  • How to evaluate the performance of your BFCM campaigns
  • Which flows to use during the holiday season
  • Who to send to (and who not to) during the holidays
  • Where to start with your holiday marketing strategy

Take this course if:

This course follows the Black Friday / Cyber Monday Crash Course, although taking that course is not a prerequisite for this one. Take this course if you're interested in setting up or enhancing your email marketing strategy for the holiday season.

Curriculum32 min

  • Introduction
  • Before Getting Started 1 min
  • Reflect on Your BFCM Campaigns
  • Looking at Your BFCM Deliverability 2 min
  • Looking at Your BFCM Deliverability 2 min
  • Set Up Flows to Supplement Your Campaign Sends
  • Flows to Use During the Holidays 4 min
  • Key Holiday Flows 1 min
  • Re-Engage Your Audience with Flows 2 min
  • Collect Information in Your Welcome Series 2 min
  • Build Key Segments
  • Segments 4 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Develop a Content Schedule and Strategy
  • Winter Holiday Strategy 3 min
  • Winter Holiday Strategy 3 min
  • Additional Resources
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Now that Black Friday and Cyber Monday (BFCM) have come and gone, you might be wondering what’s next. Hanukkah, Christmas, and New Years are approaching quickly, but there's still time for you to plan out your content schedule and strategy. After you reflect on the results of your BFCM campaigns, you can take these learnings with you and apply them to your marketing strategy for the rest of the holiday season.

In this course, we’ll cover:

  • How to evaluate the performance of your BFCM campaigns
  • Which flows to use during the holiday season
  • Who to send to (and who not to) during the holidays
  • Where to start with your holiday marketing strategy

Take this course if:

This course follows the Black Friday / Cyber Monday Crash Course, although taking that course is not a prerequisite for this one. Take this course if you're interested in setting up or enhancing your email marketing strategy for the holiday season.

Curriculum32 min

  • Introduction
  • Before Getting Started 1 min
  • Reflect on Your BFCM Campaigns
  • Looking at Your BFCM Deliverability 2 min
  • Looking at Your BFCM Deliverability 2 min
  • Set Up Flows to Supplement Your Campaign Sends
  • Flows to Use During the Holidays 4 min
  • Key Holiday Flows 1 min
  • Re-Engage Your Audience with Flows 2 min
  • Collect Information in Your Welcome Series 2 min
  • Build Key Segments
  • Segments 4 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Develop a Content Schedule and Strategy
  • Winter Holiday Strategy 3 min
  • Winter Holiday Strategy 3 min
  • Additional Resources
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min