- Get started with segments
-
Understand segments 4 min
-
Access Klaviyo's pre-built segments 3 min
- Build and target your segments
-
Build a segment in Klaviyo 5 min
-
Expand your segment capabilities 5 min
-
Define segments with AI 4 min
-
Use segments to send targeted campaigns 3 min
- Next steps
-
Final quiz 2 min
-
Explore new ways to use segments 1 min
-
Feedback 1 min
Create your first Klaviyo segments
Learn what segments are, how to build them, and how to use segments to send more targeted marketing campaigns.
Emails sent to highly targeted segments lead to 2X the average open and click rates compared to emails sent to unsegmented lists. Through segmentation, you can group audience members based on their characteristics, interests, and interactions with your brand. Learn more about what segments are, how to build them in Klaviyo, and how to use them effectively to send more relevant marketing messages.
After completing this course, you will be able to:
- Explain what a segment is.
- Access Klaviyo's pre-built segments.
- Build a segment from scratch.
- Gain inspiration for which segments to target.
- Expand your segments with conditional logic.
- Send campaigns to targeted segments.
Take this course if:
You are new to Klaviyo and want to learn how to build your very first segments.
Your instructor: