Klaviyo Academy

Learn Klaviyo skills from anywhere in the world. Explore our free library of online resources, courses, and certificates and take your business to the next level!

Getting started with Klaviyo
Getting started with Klaviyo
Learn how to integrate your ecommerce ecosystem, collect subscribers, and start sending messages with Klaviyo.
29 min
Basics Course Getting started Email Quick guide GSredirect1 Dan Girmus_video
Getting started with SMS
Getting started with SMS
Learn how to enable SMS, collect SMS subscribers, and send SMS campaigns and flows with Klaviyo.
38 min
Basics Course SMS Getting started Quick guide GSredirect2 Karim El-Sayed_video
Getting started with Klaviyo CDP
Getting started with Klaviyo CDP
Learn how to configure and customize each feature of Klaviyo CDP to fit your business.
44 min
Advanced Getting started Quick guide CDP Jenn Brisebois_creator gs-cdp-redirect
Getting started with Klaviyo Reviews
Getting started with Klaviyo Reviews
Learn how to create an omnichannel reviews experience, from collecting your first review to promoting 5-star ratings.
16 min
Basics Course Skip Registration Build relationships Getting started Quick guide Reviews Ashley McDermott _creator Dan Girmus_video reviewsredirect1
Klaviyo product certificate
Klaviyo product certificate
The Klaviyo product certificate helps you get the most out of Klaviyo so that you feel empowered to own your destiny and grow your brand.
8 Courses
Certificate
Getting started with Klaviyo for restaurant businesses
Getting started with Klaviyo for restaurant businesses
Learn how to effectively utilize Klaviyo for your restaurant brand.
29 min
Basics Course Getting started Dan Girmus_video Mason Wheeler_creator gs-restaurants-redirect
How to meet Google and Yahoo's email sender requirements in 2024
How to meet Google and Yahoo's email sender requirements in 2024
Follow these steps to prepare for Google and Yahoo’s new sender requirements going into effect in February 2024.
3 min
Quick guide Jenn Brisebois_creator
Use Google Postmaster Tools to monitor your spam complaint rate
Use Google Postmaster Tools to monitor your spam complaint rate
Learn how to use Google Postmaster Tools to monitor key factors like spam rate, domain reputation, delivery errors and authentication status.
5 min
Improve deliverability health Quick guide Jenn Brisebois_creator
Understand how DMARC protects your domain reputation
Understand how DMARC protects your domain reputation
Learn what DMARC is and how it helps to prevent bad actors from spoofing and impersonating your brand.
10 min
Improve deliverability health Quick guide Jenn Brisebois_creator Karim El-Sayed_video
Authenticate your emails with a branded sending domain
Authenticate your emails with a branded sending domain
Learn how to set up a branded sending domain in Klaviyo, which allows you to pass key email authentication checks like SPF and DKIM.
9 min
Improve deliverability health Quick guide Karim El-Sayed_video
Verify that your account meets new sender requirements
Verify that your account meets new sender requirements
Double check that you have taken all the necessary steps to get your Klaviyo account ready for Gmail and Yahoo's new bulk sender requirements.
3 min
Improve deliverability health Quick guide Jenn Brisebois_creator
Create a content calendar in Klaviyo
Create a content calendar in Klaviyo
Learn how to use the Klaviyo campaign calendar to streamline your content creation process.
22 min
Intermediate Course Email Grow my audience Aaron Goeglein_video Dan Girmus_video Sharlyne Rios_creater
Build a brand community
Build a brand community
Build and maintain a brand community to improve engagement, increase sales, and generate brand excitement.
8 min
Intermediate Build relationships Grow my audience Lists and segments Dan Girmus_video Sharlyne Rios_creater Omnichannel
Increase average order value with owned marketing
Increase average order value with owned marketing
Increase customer spending with effective average order value strategies.
26 min
Intermediate Course SMS Marketing Earn more revenue Campaigns Email Push Aaron Goeglein_video Dan Girmus_video Sharlyne Rios_creater Omnichannel
Apply programming logic concepts to build more personalized messages
Apply programming logic concepts to build more personalized messages
Learn about some fundamental programming logic concepts and how you can incorporate them into your email templates.
7 min
Intermediate Build relationships Quick guide Templates Developer_area Michaela Fooksa_creator
Customize and personalize emails using Django
Customize and personalize emails using Django
Learn how to customize your email templates using Django, show/hide logic, and dynamic tables.
10 min
Advanced Build relationships Email Quick guide Aaron Goeglein_video Michaela Fooksa_creator
Black Friday Cyber Monday
Black Friday Cyber Monday
Black Friday and Cyber Monday are the biggest annual events in ecommerce. Learn how to prep, plan, and execute a successful BFCM strategy.
13 resources
Basics
Improve your Klaviyo Reviews strategy with custom questions
Improve your Klaviyo Reviews strategy with custom questions
Collect detailed information from shoppers that you can use to personalize marketing content.
30 min
Intermediate Course Reviews Ashley McDermott _creator Karim El-Sayed_video Aaron Goeglein_video Dan Girmus_video
Grow your list with proven strategies
Grow your list with proven strategies
Improve audience growth by introducing new tactics that attract high-quality leads to your list.
4 min
Black Friday Cyber Monday Quick guide Jenn Brisebois_creator
Create measurable marketing goals
Create measurable marketing goals
Upon completion of this course learners will be able to develop impactful and measurable reporting goals tailored to their customer’s buying journey.
34 min
Basics Course Analytics Karim El-Sayed_video Mason Wheeler_creator
Create your first Klaviyo segments
Create your first Klaviyo segments
Learn what segments are, how to build them, and how to use segments to send more targeted marketing campaigns.
24 min
Basics Lists and segments Ashley McDermott _creator Karim El-Sayed_video Dan Girmus_video
Build your first Klaviyo flows
Build your first Klaviyo flows
Learn flow basics, build your first automated flows in Klaviyo, and follow best practices to increase revenue.
45 min
Basics Course Earn more revenue Build relationships Flows Ashley McDermott _creator Dan Girmus_video
Get started with the email template editor
Get started with the email template editor
Create and customize your email templates in Klaviyo.
5 min
Basics Email Quick guide Templates
Get started with email design
Get started with email design
Gain foundational knowledge to design emails that increase engagement and drive conversion.
26 min
Basics Templates Karim El-Sayed_video Dan Girmus_video Sharlyne Rios_creater
Turn BFCM shoppers into repeat customers
Turn BFCM shoppers into repeat customers
Flip the funnel after BFCM to focus on converting first-time shoppers into brand loyalists.
4 min
Black Friday Cyber Monday Quick guide Jenn Brisebois_creator
Last minute BFCM checklist
Last minute BFCM checklist
Execute a successful BFCM strategy by following along with these last minute tips.
5 min
Intermediate Black Friday Cyber Monday Quick guide Ashley McDermott _creator
Use Klaviyo's newest features during BFCM
Use Klaviyo's newest features during BFCM
Review what's new in Klaviyo since last Black Friday Cyber Monday (BFCM), and make this BFCM the best one yet.
5 min
Intermediate Black Friday Cyber Monday Quick guide Ashley McDermott _creator
BFCM daily sending guide
BFCM daily sending guide
Get ahead of 2023 trends, see what kinds of campaigns to send, and how often to send each day during Black Friday Cyber Monday weekend.
5 min
Black Friday Cyber Monday Campaigns Quick guide Jenn Brisebois_creator
Black Friday Cyber Monday campaign best practices
Black Friday Cyber Monday campaign best practices
Evaluate what goes into a high quality email, SMS, and push notification for BFCM.
5 min
Basics Black Friday Cyber Monday Quick guide Ashley McDermott _creator
Prepare your flows for BFCM
Prepare your flows for BFCM
Learn how to align key automations with your Black Friday Cyber Monday marketing strategy.
8 min
Intermediate Black Friday Cyber Monday Flows Quick guide Ashley McDermott _creator
Collect user-generated content from shoppers
Collect user-generated content from shoppers
Build "social proof" for your brand by collecting user-generated content in reviews, on social media, and more.
5 min
Intermediate Black Friday Cyber Monday Quick guide Reviews Ashley McDermott _creator
Use winning segmentation strategies for BFCM
Use winning segmentation strategies for BFCM
Identify key holiday shopping personas, then target them when messages that stick.
5 min
Black Friday Cyber Monday Quick guide Lists and segments Jenn Brisebois_creator
Land in the inbox on Black Friday Cyber Monday
Land in the inbox on Black Friday Cyber Monday
Prepare your account for increased sending volume and build your sender reputation ahead of BFCM.
16 min
Black Friday Cyber Monday Campaigns Improve deliverability health Quick guide Jenn Brisebois_creator bfcm-redirect
Plan an omnichannel marketing strategy for Black Friday Cyber Monday
Plan an omnichannel marketing strategy for Black Friday Cyber Monday
Learn how to use email, SMS, and push together in one unified strategy this BFCM.
10 min
Intermediate Earn more revenue Black Friday Cyber Monday Quick guide Ashley McDermott _creator
Build an SMS marketing strategy
Build an SMS marketing strategy
Learn how to develop an SMS marketing strategy designed to improve the customer experience and drive more revenue.
35 min
Intermediate SMS Karim El-Sayed_video Mason Wheeler_creator
Grow your business with Klaviyo's Facebook Advertising integration
Grow your business with Klaviyo's Facebook Advertising integration
Drive better return on ad spend and convert more subscribers to customers by maximizing the Facebook Advertising integration.
1 hr 6 min
Intermediate Earn more revenue Grow my audience Integrations Ashley McDermott _creator Dan Girmus_video
Grow your business with Klaviyo's Google Ads integration
Grow your business with Klaviyo's Google Ads integration
Create a Google advertising strategy powered by customer-first data in your Klaviyo account.
40 min
Intermediate Course Earn more revenue Build relationships Integrations Ashley McDermott _creator Karim El-Sayed_video
Create strategic sign-up forms
Create strategic sign-up forms
Design forms that drive user engagement, gather valuable data, and align with your business goal.
21 min
Intermediate Course Earn more revenue Forms Build relationships Dan Girmus_video Sharlyne Rios_creater
Create a VIP loyalty program using Klaviyo data only
Create a VIP loyalty program using Klaviyo data only
Implement a segment based VIP loyalty program in Klaviyo that enhances customer satisfaction, drives brand loyalty, and increases revenue for your business.
30 min
Intermediate Course Forms Campaigns Build relationships Flows Lists and segments Dan Girmus_video Sharlyne Rios_creater
Add mobile push to your omnichannel strategy
Add mobile push to your omnichannel strategy
Learn how to add mobile push to a unified strategy across multiple channels that increases engagement and helps drive brand loyalty, and get effective mobile push strategies to start using immediately.
10 min
Quick guide Push Karim El-Sayed_video Mason Wheeler_creator Omnichannel
What is a CDP?
What is a CDP?
Learn what a customer data platform is, what it does, and how CDPs can help businesses grow more efficiently by centralizing customer data.
5 min
Quick guide CDP Jenn Brisebois_creator Dan Girmus_video
Mitigate churn with predictive insights and custom CLV
Mitigate churn with predictive insights and custom CLV
Get ahead of churn by using predictive analytics and custom CLV to inform your retention strategy.
5 min
Advanced Quick guide CDP Jenn Brisebois_creator
Build impactful retention strategies using RFM analysis
Build impactful retention strategies using RFM analysis
Learn how to interpret the data from the RFM analysis report within Klaviyo CDP. Then, build targeted retention strategies for each RFM group.
6 min
Advanced Quick guide CDP Jenn Brisebois_creator
Track performance of key conversion paths with funnel analysis
Track performance of key conversion paths with funnel analysis
Learn how to use the funnel analysis report within Klaviyo CDP to improve customer experience.
5 min
Advanced Quick guide CDP Jenn Brisebois_creator
Klaviyo developer certificate
Klaviyo developer certificate
Start your journey as a Klaviyo developer. Get the resources and knowledge you need to build successfully.
1 hr 46 min
Certificate Advanced Jenn Brisebois_creator Aaron Goeglein_video
Deliverability certificate
Deliverability certificate
The deliverability certificate will teach you everything you need to know about email deliverability and managing your sender reputation.
4 Courses
Basics Certificate Improve deliverability health
Build and customize your sign-up forms
Build and customize your sign-up forms
Use Klaviyo's custom form builder to create highly customized targeted forms. Part 2/8.
32 min
Intermediate Course Forms Grow my audience Dan Girmus_video Sharlyne Rios_creater
Automate the customer journey with flows
Automate the customer journey with flows
Discover how timely flow messages can maximize conversions and build customer loyalty.
39 min
Intermediate Course Build relationships Flows Ashley McDermott _creator Dan Girmus_video
Acquire subscribers with QR codes
Acquire subscribers with QR codes
Grow your email list in-store with QR codes, and bring in-person shoppers online.
6 min
Intermediate Forms Flows Grow my audience Quick guide Lists and segments Ashley McDermott _creator Dan Girmus_video
Manage your profiles, lists, and segments
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8
39 min
Intermediate Course Grow my audience Lists and segments Profiles Dan Girmus_video Sharlyne Rios_creater
Analyze your performance in Klaviyo
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy. Part 7/8.
41 min
Intermediate Course Analytics Karim El-Sayed_video Mason Wheeler_creator
Promote a new product with omnichannel marketing
Promote a new product with omnichannel marketing
Learn how to create an omnichannel marketing strategy for a product launch using Klaviyo.
9 min
Basics Quick guide Mason Wheeler_creator
Customize your flows
Customize your flows
Get actionable steps on how to improve your flow automations using data and personalization.
5 min
Intermediate Earn more revenue Flows Quick guide Ashley McDermott _creator
Decide if digital advertising is right for you
Decide if digital advertising is right for you
Understand the pros and cons of digital advertising, and estimate your potential return on ad spend.
4 min
Intermediate Skip Registration Grow my audience Quick guide Integrations Ashley McDermott _creator Dan Girmus_video
Integrate with Facebook Advertising
Integrate with Facebook Advertising
Learn how and why to integrate Klaviyo and Facebook Advertising.
4 min
Intermediate Build relationships Grow my audience Quick guide Integrations Ashley McDermott _creator Dan Girmus_video
Understand transactional messages
Understand transactional messages
Learn how transactional messages differ from other marketing, and their unique requirements.
3 min
Flows Improve deliverability health Quick guide Dan Girmus_video
Understand lead ads in Meta
Understand lead ads in Meta
Learn what Meta lead ads are and how you can use them to grow your email and SMS list in Klaviyo.
3 min
Intermediate Skip Registration Grow my audience Integrations Ashley McDermott _creator Dan Girmus_video
Understand attribution in Klaviyo
Understand attribution in Klaviyo
An understanding of attribution in Klaviyo is crucial to understanding reporting and ultimately driving revenue.
7 min
Basics Analytics Quick guide Mason Wheeler_creator
Analyze key metrics to evaluate success
Analyze key metrics to evaluate success
Measure the success of your owned channels to make impactful changes to your strategy that drive revenue.
7 min
Basics Analytics Quick guide Mason Wheeler_creator
Integrate your tech stack in Klaviyo
Integrate your tech stack in Klaviyo
Integrate the technology that powers your business to centralize your data in Klaviyo.
5 min
Quick guide Integrations Ashley McDermott _creator Karim El-Sayed_video
Use segments to retarget customers
Use segments to retarget customers
Learn how to build segments with Black Friday/Cyber Monday data that will help you to analyze recent growth and re-engage shoppers.
7 min
Black Friday Cyber Monday Quick guide Lists and segments Ashley McDermott _creator
Reflect on your BFCM performance
Reflect on your BFCM performance
Learn how to analyze your BFCM performance, plan for the future, and improve key metrics.
7 min
Intermediate Black Friday Cyber Monday Analytics Quick guide Ashley McDermott _creator Karim El-Sayed_video
Create a campaign content calendar
Create a campaign content calendar
Map out your campaign content calendar by determining what you will send, when, and who you will be targeting.
4 min
Campaigns Email Quick guide
Let engagement drive your sending strategy
Let engagement drive your sending strategy
Get best practices for building your engagement-based sending strategy.
3 min
Campaigns Improve deliverability health Quick guide Jenn Brisebois_creator
Best practices to improve your email content
Best practices to improve your email content
Make sure each message you send adheres to email design best practices. Following this guidance will help you maintain high engagement and conversion rates.
3 min
Campaigns Email Quick guide Sharlyne Rios_creater
Build a strong brand voice
Build a strong brand voice
Learn how to build a strong brand voice that clearly communicates your mission and values, designed specifically for your audience.
9 min
Basics Quick guide Mason Wheeler_creator
Write impactful SMS copy
Write impactful SMS copy
Learn how to write impactful SMS copy that is clear, sent with intention, and drives your audience to act. Improve the performance of your SMS marketing and increase revenue.
7 min
Basics SMS Quick guide Dan Girmus_video Mason Wheeler_creator
Automate your subscription business with Klaviyo
Automate your subscription business with Klaviyo
Manage and grow your subscription business through automated communications in Klaviyo. Learn how to use flows and segments to automate your subscription upsells and renewals, which will result in higher customer lifetime value.
10 min
Quick guide Mason Wheeler_creator
Deliverability certificate conclusion and final exam
Deliverability certificate conclusion and final exam
Time to test what you've learned! Complete the final exam to earn your Deliverability certificate. Part 4/4
22 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video
Monitor and analyze your deliverability performance
Monitor and analyze your deliverability performance
Learn how to proactively identify and triage issues before they cause long-lasting damage to your sender reputation. Part 3/4.
17 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video Aaron Goeglein_video
Convert Black Friday signups into everyday customers
Convert Black Friday signups into everyday customers
Turn your new subscribers from Black Friday Cyber Monday into loyal, repeat customers and minimize post-holiday churn.
33 min
Basics Course SMS Black Friday Cyber Monday Email Ashley McDermott _creator Karim El-Sayed_video
Build and maintain your sender reputation
Build and maintain your sender reputation
Warm your sending infrastructure to build a foundation for good deliverability. Then, follow sending best practices to maintain a strong sender reputation. Part 2/4.
29 min
Improve deliverability health Ashley McDermott _creator
Understand email deliverability
Understand email deliverability
Explore the factors that impact whether your emails are successfully delivered to the inbox and learn how to configure your sending infrastructure for good deliverability. Part 1/4.
37 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video Aaron Goeglein_video
Product certificate - conclusion and certificate exam
Product certificate - conclusion and certificate exam
Earn your Klaviyo product certificate by completing the exam and demonstrating your Klaviyo expertise. Part 8/8.
21 min
Basics Email
Identify segments to target with paid advertising
Identify segments to target with paid advertising
Create key segments in Klaviyo to sync to Facebook Advertising and Google Ads.
4 min
Intermediate Build relationships Quick guide Integrations Ashley McDermott _creator
Send email and SMS campaigns in Klaviyo
Send email and SMS campaigns in Klaviyo
Learn how to create high-performing emails and SMS campaigns in Klaviyo. Part 5/8.
22 min
Course Campaigns Dan Girmus_video Sharlyne Rios_creater
Customize your templates and content
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate Jenn Brisebois_creator
Manage your Klaviyo account settings and integrations
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate Course Integrations Account and Billing Ashley McDermott _creator Karim El-Sayed_video Mason Wheeler_creator
Build relationships with automated flows
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate Course Flows Ashley McDermott _creator Karim El-Sayed_video Dan Girmus_video
Monitor and analyze your deliverability performance
Monitor and analyze your deliverability performance
Learn how to proactively identify and triage issues before they cause long-lasting damage to your sender reputation. Part 3/4.
17 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video Aaron Goeglein_video
Build and maintain your sender reputation
Build and maintain your sender reputation
Warm your sending infrastructure to build a foundation for good deliverability. Then, follow sending best practices to maintain a strong sender reputation. Part 2/4.
29 min
Improve deliverability health Ashley McDermott _creator
Understand email deliverability
Understand email deliverability
Explore the factors that impact whether your emails are successfully delivered to the inbox and learn how to configure your sending infrastructure for good deliverability. Part 1/4.
37 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video Aaron Goeglein_video
Deliverability certificate conclusion and final exam
Deliverability certificate conclusion and final exam
Time to test what you've learned! Complete the final exam to earn your Deliverability certificate. Part 4/4
22 min
Improve deliverability health Ashley McDermott _creator Karim El-Sayed_video
Product certificate - conclusion and certificate exam
Product certificate - conclusion and certificate exam
Earn your Klaviyo product certificate by completing the exam and demonstrating your Klaviyo expertise. Part 8/8.
21 min
Basics Email
Send email and SMS campaigns in Klaviyo
Send email and SMS campaigns in Klaviyo
Learn how to create high-performing emails and SMS campaigns in Klaviyo. Part 5/8.
22 min
Course Campaigns Dan Girmus_video Sharlyne Rios_creater
Customize your templates and content
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate Jenn Brisebois_creator
Analyze your performance in Klaviyo
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy. Part 7/8.
41 min
Intermediate Course Analytics Karim El-Sayed_video Mason Wheeler_creator
Manage your Klaviyo account settings and integrations
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate Course Integrations Account and Billing Ashley McDermott _creator Karim El-Sayed_video Mason Wheeler_creator
Build and customize your sign-up forms
Build and customize your sign-up forms
Use Klaviyo's custom form builder to create highly customized targeted forms. Part 2/8.
32 min
Intermediate Course Forms Grow my audience Dan Girmus_video Sharlyne Rios_creater
Build relationships with automated flows
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate Course Flows Ashley McDermott _creator Karim El-Sayed_video Dan Girmus_video
Manage your profiles, lists, and segments
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8
39 min
Intermediate Course Grow my audience Lists and segments Profiles Dan Girmus_video Sharlyne Rios_creater
Send email and SMS campaigns in Klaviyo
Send email and SMS campaigns in Klaviyo
Learn how to create high-performing emails and SMS campaigns in Klaviyo. Part 5/8.
22 min
Course Campaigns Dan Girmus_video Sharlyne Rios_creater
Customize your templates and content
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 4/8.
48 min
Intermediate Jenn Brisebois_creator
Manage your Klaviyo account settings and integrations
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and understanding the core settings that support your account. Part 1/8.
20 min
Intermediate Course Integrations Account and Billing Ashley McDermott _creator Karim El-Sayed_video Mason Wheeler_creator
Build relationships with automated flows
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 6/8.
40 min
Intermediate Course Flows Ashley McDermott _creator Karim El-Sayed_video Dan Girmus_video