Land in the inbox on Black Friday Cyber Monday

Prepare your account for increased sending volume and build your sender reputation ahead of BFCM.

Start

Curriculum

Course Overview 16 min (Show All)

Land in the inbox on Black Friday Cyber Monday

Land in the inbox on Black Friday Cyber Monday 4 min

Land in the inbox on BFCM: clean and segment your subscribers 3 min

Land in the inbox on BFCM: test your audiences 3 min

Land in the inbox on BFCM: build your sending volume 2 min

Land in the inbox on BFCM: send to your full list 2 min

Land in the inbox on BFCM: return to your primary audience 2 min

About this course

In 2022, over 116 million emails were sent on Black Friday alone. With greater sending volume comes a greater risk of landing in the spam folder due to more selective filtering from inbox providers. Take the steps to start building up your sender reputation ahead of BFCM and prepping your account for higher send volume to secure your spot in the inbox.