Overview 0 hr 1 min
Leveraging eCommerce Metrics for Marketing 1 hr 2 min
- Next Steps
Feedback 0 hr 1 min
Master Class: Leveraging eCommerce Analytics with Ezra Firestone
Well known as an eCommerce guru, Ezra Firestone walks us through his experience building a business and how he leverages eCommerce metrics across his businesses to inform Marketing decisions
It's not everyday you get to pick the brain of an eCommerce expert. Ezra Firestone, founder and CEO of Smart Marketer, Zipify Apps, and BOOM by Cindy Joesph, gives us a peak at his early beginnings, how we scaled his businesses and most importantly how he makes data driven decisions. This course is more than a metrics how to - it's how to think and operate as a multi-million dollar business.
In this course, we'll cover:
- Creating a marketing budget using data
- Top line metrics companies need to pay attention to
- Focus metrics for key departments and how to align your marketing team with cross-functional initiatives.
- How much of your revenue should come from email marketing
- How to scale your marketing teams