Reopening after COVID-19: Mobile Marketing Strategies for the Food and Beverage Industry

Reopening after COVID-19: Mobile Marketing Strategies for the Food and Beverage Industry

Learn how to use SMS in the food and beverage industry during and after these difficult times.

About this course

Brands in the food and beverage industry have a unique opportunity to increase customer engagement through SMS. COVID-19 has changed the way those in the food and beverage industry interact with customers, and how customers interact with businesses. Many customers are more willing to provide their phone number to, for example, a restaurant. Typically, these numbers have been used for transactional messages; however, with the right consent, you can use them to provide marketing content your customers will enjoy.

In this course, you will learn how to:

  • Gather consent for SMS marketing
  • Increase engagement
  • Strategic SMS use cases

Take this course if:

You are in the food and beverage industry and want to begin or grow an SMS marketing strategy.

Curriculum19 min

  • Introduction
  • Welcome to the Course 1 min
  • SMS Consent
  • Getting Consent for SMS Marketing 3 min
  • Use Cases
  • Use Cases for SMS Marketing 1 min
  • Specials 1 min
  • Sales/Deals 2 min
  • Holidays 2 min
  • Updates 1 min
  • Events 2 min
  • Reviews/Surveys 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Brands in the food and beverage industry have a unique opportunity to increase customer engagement through SMS. COVID-19 has changed the way those in the food and beverage industry interact with customers, and how customers interact with businesses. Many customers are more willing to provide their phone number to, for example, a restaurant. Typically, these numbers have been used for transactional messages; however, with the right consent, you can use them to provide marketing content your customers will enjoy.

In this course, you will learn how to:

  • Gather consent for SMS marketing
  • Increase engagement
  • Strategic SMS use cases

Take this course if:

You are in the food and beverage industry and want to begin or grow an SMS marketing strategy.

Curriculum19 min

  • Introduction
  • Welcome to the Course 1 min
  • SMS Consent
  • Getting Consent for SMS Marketing 3 min
  • Use Cases
  • Use Cases for SMS Marketing 1 min
  • Specials 1 min
  • Sales/Deals 2 min
  • Holidays 2 min
  • Updates 1 min
  • Events 2 min
  • Reviews/Surveys 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min