A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Retention marketing
Mar 17, 2025
With rising acquisition costs, customer retention is more crucial than ever. Discover 8 strategies from Klaviyo to boost ROI and keep customers loyal.
Email marketing
Mar 13, 2025
iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!
Customer acquisition
Mar 13, 2025
Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to scale your marketing efforts for more revenue.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Why the iOS 18 promotions tab is a good thingMar 13, 2025
iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!
Email marketing
35 email marketing examplesFeb 26, 2025
Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.
Email marketing
Build an email listFeb 25, 2025
Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
How to conduct an audit of your SMS programDec 10, 2024
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.
SMS marketing
RCS explainedOct 24, 2024
Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.
SMS marketing
Attribution best practices and marketing impactOct 8, 2024
Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Omnichannel marketing strategies for 2025Feb 28, 2025
Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.
Campaign strategy
The strategies that defined BFCM 2024Dec 3, 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
8 New Year’s marketing ideas & examplesNov 7, 2024
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.