The Klaviyo Approach

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Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Feb 11, 2025
How to build your email marketing strategy

Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.

Feb 10, 2025
Transform your WooCommerce store with Klaviyo

Simplify marketing automation with Klaviyo’s WooCommerce integration. Create personalised email, SMS, and mobile push campaigns to drive revenue.

Feb 6, 2025
Your marketing automation guide for 2025

Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Feb 11, 2025
How to build your email marketing strategy

Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.

Email marketing
Dec 11, 2024
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Email marketing
Dec 10, 2024
How to conduct an audit of your email program

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Dec 10, 2024
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
Oct 24, 2024
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

SMS marketing
Oct 8, 2024
Attribution best practices and marketing impact

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

8 New Year’s marketing ideas & examples

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.