Monitor and analyze your deliverability performance

About this course

Monitoring deliverability can be tricky. But with the right tools and knowledge, you can stay alert and spot potential issues with deliverability before they cause long-term damage to your sender reputation.

By the end of this course, you will be able to:

Identify which key metrics to look at to monitor your deliverability
Interpret your Deliverability score within Klaviyo
Benchmark your performance against similar businesses
Create a deliverability report using custom reports
Monitor the deliverability performance of your flows
Use Google Postmaster Tools to monitor spam complaint rate from Gmail users

Take this course if:

You are responsible for driving outcomes for email marketing activities, or you are seeking to repair your sender reputation.

Note: This course is part 3 of 4 of the deliverability certificate.

Your instructor:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.

Curriculum17 min

Monitor your deliverability
Determine your deliverability standing 4 min
Use Google Postmaster Tools to monitor your spam complaint rate 4 min
Create a deliverability report 3 min
Monitor your flows deliverability 3 min
Troubleshoot poor deliverability metrics 3 min
Test your knowledge
Final quiz 1 min
Feedback

About this course