Build and maintain your sender reputation

About this course

In order for your emails to reach subscribers, you need to be conscious of your sender reputation. Learn about what a sender reputation is, and which factors can influence your reputation among email inbox providers. Then, get actionable tips for maintaining a strong reputation by controlling who you send to and who you don’t.

By the end of this course, you will be able to:

Explain the impact of your sender reputation on your email marketing performance
Identify which warming process to use if you are new to Klaviyo
Build and customize your engaged segments
Grow a quality list by using double opt-in
Create an engagement-based sending schedule
Create a winback flow to automatically re-engage subscribers
Set up a sunset flow that to help with list cleaning

Take this course if:

You are responsible for planning, managing or executing an email marketing strategy.

Note: This course is part 2 of 4 of the deliverability certificate.

Your instructor:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.

Curriculum29 min

Establish a strong reputation
Why sender reputation matters 5 min
Migrate engagement data to Klaviyo 2 min
Assess when to warm your infrastructure 4 min
Build your engaged segments 3 min
Build a strong list with double opt-in 3 min
Own your sender reputation
Use a main list to manage subscribers 4 min
Let engagement drive your sending strategy 4 min
Keep your list clean
Sunset unengaged subscribers 3 min
Test your knowledge
Final quiz 2 min
Feedback

About this course