Understand email deliverability

Understand email deliverability

Explore the factors that impact whether your emails are successfully delivered to the inbox and learn how to configure your sending infrastructure for good deliverability. Part 1/4.

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About this course

Deliverability should be at the center of your email marketing strategy. Why? Because it controls whether your emails land in the inbox. It impacts your bottom line, as good deliverability can translate into higher revenue and a greater return on investment while poor deliverability results in damage to your reputation.

By the end of this course, you will be able to:

  • Define deliverability and differentiate it from delivery
  • Explain how email messages are sent and delivered
  • Define email engagement
  • Explain what transactional messages are and how they differ from marketing messages
  • Assess how DKIM, SPF, and DMARC work to protect your domain reputation
  • Set up a branded sending domain in Klaviyo
  • Add a DMARC policy to your DNS records

Take this course if:

You are an email marketer or plan to start sending emails for marketing purposes using Klaviyo. 

Note: This course is part 1 of 4 of the deliverability certificate.

Your instructor:

Jenn brisebois headshot
Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.

Curriculum37 min

  • The basics of email deliverability
  • What is email deliverability? 4 min
  • What is email engagement? 3 min
  • Understand the role of email inbox providers 3 min
  • The journey of an email 3 min
  • Distinguish transactional and marketing messages 5 min
  • Configure your sending infrastructure
  • Explore the role of dedicated infrastructure 6 min
  • Authenticate your emails with a branded sending domain 6 min
  • Understand how DMARC protects your domain reputation 7 min
  • Test your knowledge
  • Final quiz 2 min
  • Feedback

About this course

Deliverability should be at the center of your email marketing strategy. Why? Because it controls whether your emails land in the inbox. It impacts your bottom line, as good deliverability can translate into higher revenue and a greater return on investment while poor deliverability results in damage to your reputation.

By the end of this course, you will be able to:

  • Define deliverability and differentiate it from delivery
  • Explain how email messages are sent and delivered
  • Define email engagement
  • Explain what transactional messages are and how they differ from marketing messages
  • Assess how DKIM, SPF, and DMARC work to protect your domain reputation
  • Set up a branded sending domain in Klaviyo
  • Add a DMARC policy to your DNS records

Take this course if:

You are an email marketer or plan to start sending emails for marketing purposes using Klaviyo. 

Note: This course is part 1 of 4 of the deliverability certificate.

Your instructor:

Jenn brisebois headshot
Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.

Curriculum37 min

  • The basics of email deliverability
  • What is email deliverability? 4 min
  • What is email engagement? 3 min
  • Understand the role of email inbox providers 3 min
  • The journey of an email 3 min
  • Distinguish transactional and marketing messages 5 min
  • Configure your sending infrastructure
  • Explore the role of dedicated infrastructure 6 min
  • Authenticate your emails with a branded sending domain 6 min
  • Understand how DMARC protects your domain reputation 7 min
  • Test your knowledge
  • Final quiz 2 min
  • Feedback