Send email and SMS campaigns in Klaviyo

About this course

Campaigns drive engagement, conversions, and revenue. In this course, you’ll learn how to create email and SMS campaigns, track and improve engagement, and A/B test variable to maximize ROI.

By then end of this course, you will be able to:

Review campaigns in the calendar and list views
Send or schedule your campaigns
Write engaging email and SMS copy
Differentiate email and SMS design strategies
Analyze campaign performance metrics
Create an A/B test to improve performance metrics

Take this course if:

You want to enhance your marketing campaigns, increase engagement, and grow your business.

Note: This course is part of the Klaviyo product certificate.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum22 min

Build email and SMS campaigns designed for conversion
Build email campaigns that encourage clicks 6 min
Build stronger connections with SMS campaigns 6 min
Use Klaviyo's sending features 3 min
Improve your ROI with A/B testing 5 min
Next steps
Final quiz 2 min
Feedback

About this course