Create measurable marketing goals

Create measurable marketing goals

Upon completion of this course learners will be able to develop impactful and measurable reporting goals tailored to their customer’s buying journey.

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About this course

Want to create effective marketing goals that are tailored to your customer and business? Learn the basics of how Klaviyo attributes revenue to your marketing messages through a focus on key metrics, track success with benchmarks, and create impactful goals tailored directly to your customers’ journey.

By the end of this course, you will be able to:

  • Describe the role attribution plays in reporting
  • Explain key digital marketing metrics
  • Demonstrate how key digital marketing metrics drive revenue
  • Formulate effective marketing goals

Take this course if:

You are new to reporting and want to develop a strong foundation.

Your instructor:

Mason Wheeler is a customer education specialist at Klaviyo passionate about creating content that helps customers solve problems, level-up their skills, and achieve their destiny. Outside of work he loves to spend time with his family outside, watch movies, and play games with his friends. Connect with Mason on LinkedIn.

Curriculum34 min

  • Create impactful goals 5 min
  • Understand attribution in Klaviyo 7 min
  • Analyze key metrics to evaluate success 7 min
  • Evaluate factors that impact reporting 2 min
  • Improve your marketing metrics 10 min
  • Next Steps
  • Knowledge check 1 min
  • Additional resources 1 min
  • Feedback 1 min

About this course

Want to create effective marketing goals that are tailored to your customer and business? Learn the basics of how Klaviyo attributes revenue to your marketing messages through a focus on key metrics, track success with benchmarks, and create impactful goals tailored directly to your customers’ journey.

By the end of this course, you will be able to:

  • Describe the role attribution plays in reporting
  • Explain key digital marketing metrics
  • Demonstrate how key digital marketing metrics drive revenue
  • Formulate effective marketing goals

Take this course if:

You are new to reporting and want to develop a strong foundation.

Your instructor:

Mason Wheeler is a customer education specialist at Klaviyo passionate about creating content that helps customers solve problems, level-up their skills, and achieve their destiny. Outside of work he loves to spend time with his family outside, watch movies, and play games with his friends. Connect with Mason on LinkedIn.

Curriculum34 min

  • Create impactful goals 5 min
  • Understand attribution in Klaviyo 7 min
  • Analyze key metrics to evaluate success 7 min
  • Evaluate factors that impact reporting 2 min
  • Improve your marketing metrics 10 min
  • Next Steps
  • Knowledge check 1 min
  • Additional resources 1 min
  • Feedback 1 min