Klaviyo best practices

Discover top marketing strategies to help you acquire customers, improve engagement, and increase sales.

What would you like to do?

Learn how to efficiently grow your audience and your revenue.

Live training
Understand email deliverability
This live training will breakdown email deliverability, including how to assess it, strategies to improve it, and resources available through your Klaviyo account. This session is perfect for beginners in email marketing or those looking for a refresher on email deliverability.
1 hour
Live training
SMS marketing strategy (North America)
This live training walks you through the basic of SMS as a marketing channel, how you can integrate SMS into your current marketing strategy, and examples of effective SMS strategy. This session is perfect for beginners in SMS marketing or those seeking guidance on best practices.
1 hour
Live training
Getting started with SMS
In this interactive workshop, you will get ready to start sending SMS with Klaviyo. You'll learn how to collect consent for SMS with a sign-up form, and you'll create the structure of your SMS welcome series.
1 hour
Live training
Leverage social media to grow your list
This live training will explore strategies for growing your list through social media, with valuable insights from industry experts.
1 hour 30 minutes
Live training
Manage profiles and consent in Klaviyo
This live training will walk through all the features in your Klaviyo account that can help you to stay compliant with local regulations, and ensure that your customers are only hearing from you exactly when and how they want to. This session is perfect for those seeking recommendations for collecting explicit consent, keeping a clean list, and managing customer data responsibly.
1 hour
Live training
Build your first Klaviyo segment
This live training will walk you through the steps to set up your first segment in Klaviyo. You'll craft the segment from the ground up with a Klaviyo expert, constructing a 30-day engaged segment targeting those who recently interacted with your brand.
30 minutes
Live training
Posez vos Questions aux Experts Klaviyo
Pendant ce webinaire d'Office Hours, l’équipe Customer Education utilisera un compte démo et plusieurs autres ressources pour répondre à vos questions en direct.
30 minutes
Live training
Diseña correos que conviertan
Esta formación en vivo le guiará a través de la anatomía de diseño de correo electrónico eficaz, discutir las herramientas de productividad de diseño de Klaviyo, y mostrar la conversión de ejemplos de diseño de correo electrónico. Esta sesión es perfecta para principiantes en email marketing o para aquellos que buscan orientación sobre las mejores prácticas.
1 hour
Live training
Engage every subscriber with Klaviyo flows
In this live training, you’ll discover the powerful technology behind Klaviyo flows, learn the meanings behind common flow mechanics and terminology, and most importantly, learn what flows to employ at what stage of the customer journey to maximize revenue, conversion and retention.
1 hour
Live training
Ask your questions to Klaviyo experts
During the Klaviyo Office Hours webinar, the Customer Education team will use a demo account and several other resources to answer your questions live.
30 minutes
Live training
Understand SMS deliverability
This live training will help you understand what SMS deliverability is, what mobile phone carriers look at when evaluating your texts, and how you can improve your SMS deliverability. This session is perfect for beginners in SMS marketing or those looking for a refresher on SMS deliverability.
1 hour
Live training
Grow your list using Klaviyo's Meta Integration
In this interactive workshop, you will build an effective email winback flow with the guidance of a Klaviyo expert.
1 hour
Live training
Build your first Klaviyo flow
This live training will walk you through the steps to set up your first flow in Klaviyo. You will become familiar with core flow concepts and how to navigate the flow builder by creating a welcome series, alongside a Klaviyo expert.
30 minutes
Live training
Primeros pasos con SMS
En este taller interactivo, te prepararás para empezar a enviar SMS con Klaviyo. Aprenderás a recoger el consentimiento para SMS con un formulario de registro, y crearás la estructura de tu serie de SMS de bienvenida.
1 hour
Live training
Getting started with Klaviyo
In this beginner session, you will learn about the key product areas in Klaviyo and how you should use them. You’ll also receive the Getting Started checklist so you can get up and running with 30 days.
1 hour

Build essential flows to automate and optimize your customer experience.

Live training
Understand email deliverability
This live training will breakdown email deliverability, including how to assess it, strategies to improve it, and resources available through your Klaviyo account. This session is perfect for beginners in email marketing or those looking for a refresher on email deliverability.
1 hour
Live training
SMS marketing strategy (North America)
This live training walks you through the basic of SMS as a marketing channel, how you can integrate SMS into your current marketing strategy, and examples of effective SMS strategy. This session is perfect for beginners in SMS marketing or those seeking guidance on best practices.
1 hour
Live training
Getting started with SMS
In this interactive workshop, you will get ready to start sending SMS with Klaviyo. You'll learn how to collect consent for SMS with a sign-up form, and you'll create the structure of your SMS welcome series.
1 hour
Live training
Leverage social media to grow your list
This live training will explore strategies for growing your list through social media, with valuable insights from industry experts.
1 hour 30 minutes
Live training
Manage profiles and consent in Klaviyo
This live training will walk through all the features in your Klaviyo account that can help you to stay compliant with local regulations, and ensure that your customers are only hearing from you exactly when and how they want to. This session is perfect for those seeking recommendations for collecting explicit consent, keeping a clean list, and managing customer data responsibly.
1 hour
Live training
Build your first Klaviyo segment
This live training will walk you through the steps to set up your first segment in Klaviyo. You'll craft the segment from the ground up with a Klaviyo expert, constructing a 30-day engaged segment targeting those who recently interacted with your brand.
30 minutes
Live training
Posez vos Questions aux Experts Klaviyo
Pendant ce webinaire d'Office Hours, l’équipe Customer Education utilisera un compte démo et plusieurs autres ressources pour répondre à vos questions en direct.
30 minutes
Live training
Diseña correos que conviertan
Esta formación en vivo le guiará a través de la anatomía de diseño de correo electrónico eficaz, discutir las herramientas de productividad de diseño de Klaviyo, y mostrar la conversión de ejemplos de diseño de correo electrónico. Esta sesión es perfecta para principiantes en email marketing o para aquellos que buscan orientación sobre las mejores prácticas.
1 hour
Live training
Engage every subscriber with Klaviyo flows
In this live training, you’ll discover the powerful technology behind Klaviyo flows, learn the meanings behind common flow mechanics and terminology, and most importantly, learn what flows to employ at what stage of the customer journey to maximize revenue, conversion and retention.
1 hour
Live training
Ask your questions to Klaviyo experts
During the Klaviyo Office Hours webinar, the Customer Education team will use a demo account and several other resources to answer your questions live.
30 minutes
Live training
Understand SMS deliverability
This live training will help you understand what SMS deliverability is, what mobile phone carriers look at when evaluating your texts, and how you can improve your SMS deliverability. This session is perfect for beginners in SMS marketing or those looking for a refresher on SMS deliverability.
1 hour
Live training
Grow your list using Klaviyo's Meta Integration
In this interactive workshop, you will build an effective email winback flow with the guidance of a Klaviyo expert.
1 hour
Live training
Build your first Klaviyo flow
This live training will walk you through the steps to set up your first flow in Klaviyo. You will become familiar with core flow concepts and how to navigate the flow builder by creating a welcome series, alongside a Klaviyo expert.
30 minutes
Live training
Primeros pasos con SMS
En este taller interactivo, te prepararás para empezar a enviar SMS con Klaviyo. Aprenderás a recoger el consentimiento para SMS con un formulario de registro, y crearás la estructura de tu serie de SMS de bienvenida.
1 hour
Live training
Getting started with Klaviyo
In this beginner session, you will learn about the key product areas in Klaviyo and how you should use them. You’ll also receive the Getting Started checklist so you can get up and running with 30 days.
1 hour

Create a campaign strategy that successfully converts customers.

Live training
Understand email deliverability
This live training will breakdown email deliverability, including how to assess it, strategies to improve it, and resources available through your Klaviyo account. This session is perfect for beginners in email marketing or those looking for a refresher on email deliverability.
1 hour
Live training
SMS marketing strategy (North America)
This live training walks you through the basic of SMS as a marketing channel, how you can integrate SMS into your current marketing strategy, and examples of effective SMS strategy. This session is perfect for beginners in SMS marketing or those seeking guidance on best practices.
1 hour
Live training
Getting started with SMS
In this interactive workshop, you will get ready to start sending SMS with Klaviyo. You'll learn how to collect consent for SMS with a sign-up form, and you'll create the structure of your SMS welcome series.
1 hour
Live training
Leverage social media to grow your list
This live training will explore strategies for growing your list through social media, with valuable insights from industry experts.
1 hour 30 minutes
Live training
Manage profiles and consent in Klaviyo
This live training will walk through all the features in your Klaviyo account that can help you to stay compliant with local regulations, and ensure that your customers are only hearing from you exactly when and how they want to. This session is perfect for those seeking recommendations for collecting explicit consent, keeping a clean list, and managing customer data responsibly.
1 hour
Live training
Build your first Klaviyo segment
This live training will walk you through the steps to set up your first segment in Klaviyo. You'll craft the segment from the ground up with a Klaviyo expert, constructing a 30-day engaged segment targeting those who recently interacted with your brand.
30 minutes
Live training
Posez vos Questions aux Experts Klaviyo
Pendant ce webinaire d'Office Hours, l’équipe Customer Education utilisera un compte démo et plusieurs autres ressources pour répondre à vos questions en direct.
30 minutes
Live training
Diseña correos que conviertan
Esta formación en vivo le guiará a través de la anatomía de diseño de correo electrónico eficaz, discutir las herramientas de productividad de diseño de Klaviyo, y mostrar la conversión de ejemplos de diseño de correo electrónico. Esta sesión es perfecta para principiantes en email marketing o para aquellos que buscan orientación sobre las mejores prácticas.
1 hour
Live training
Engage every subscriber with Klaviyo flows
In this live training, you’ll discover the powerful technology behind Klaviyo flows, learn the meanings behind common flow mechanics and terminology, and most importantly, learn what flows to employ at what stage of the customer journey to maximize revenue, conversion and retention.
1 hour
Live training
Ask your questions to Klaviyo experts
During the Klaviyo Office Hours webinar, the Customer Education team will use a demo account and several other resources to answer your questions live.
30 minutes
Live training
Understand SMS deliverability
This live training will help you understand what SMS deliverability is, what mobile phone carriers look at when evaluating your texts, and how you can improve your SMS deliverability. This session is perfect for beginners in SMS marketing or those looking for a refresher on SMS deliverability.
1 hour
Live training
Grow your list using Klaviyo's Meta Integration
In this interactive workshop, you will build an effective email winback flow with the guidance of a Klaviyo expert.
1 hour
Live training
Build your first Klaviyo flow
This live training will walk you through the steps to set up your first flow in Klaviyo. You will become familiar with core flow concepts and how to navigate the flow builder by creating a welcome series, alongside a Klaviyo expert.
30 minutes
Live training
Primeros pasos con SMS
En este taller interactivo, te prepararás para empezar a enviar SMS con Klaviyo. Aprenderás a recoger el consentimiento para SMS con un formulario de registro, y crearás la estructura de tu serie de SMS de bienvenida.
1 hour
Live training
Getting started with Klaviyo
In this beginner session, you will learn about the key product areas in Klaviyo and how you should use them. You’ll also receive the Getting Started checklist so you can get up and running with 30 days.
1 hour

Leverage segments to send targeted and personalized messages to your customers.

Live training
Understand email deliverability
This live training will breakdown email deliverability, including how to assess it, strategies to improve it, and resources available through your Klaviyo account. This session is perfect for beginners in email marketing or those looking for a refresher on email deliverability.
1 hour
Live training
SMS marketing strategy (North America)
This live training walks you through the basic of SMS as a marketing channel, how you can integrate SMS into your current marketing strategy, and examples of effective SMS strategy. This session is perfect for beginners in SMS marketing or those seeking guidance on best practices.
1 hour
Live training
Getting started with SMS
In this interactive workshop, you will get ready to start sending SMS with Klaviyo. You'll learn how to collect consent for SMS with a sign-up form, and you'll create the structure of your SMS welcome series.
1 hour
Live training
Leverage social media to grow your list
This live training will explore strategies for growing your list through social media, with valuable insights from industry experts.
1 hour 30 minutes
Live training
Manage profiles and consent in Klaviyo
This live training will walk through all the features in your Klaviyo account that can help you to stay compliant with local regulations, and ensure that your customers are only hearing from you exactly when and how they want to. This session is perfect for those seeking recommendations for collecting explicit consent, keeping a clean list, and managing customer data responsibly.
1 hour
Live training
Build your first Klaviyo segment
This live training will walk you through the steps to set up your first segment in Klaviyo. You'll craft the segment from the ground up with a Klaviyo expert, constructing a 30-day engaged segment targeting those who recently interacted with your brand.
30 minutes
Live training
Posez vos Questions aux Experts Klaviyo
Pendant ce webinaire d'Office Hours, l’équipe Customer Education utilisera un compte démo et plusieurs autres ressources pour répondre à vos questions en direct.
30 minutes
Live training
Diseña correos que conviertan
Esta formación en vivo le guiará a través de la anatomía de diseño de correo electrónico eficaz, discutir las herramientas de productividad de diseño de Klaviyo, y mostrar la conversión de ejemplos de diseño de correo electrónico. Esta sesión es perfecta para principiantes en email marketing o para aquellos que buscan orientación sobre las mejores prácticas.
1 hour
Live training
Engage every subscriber with Klaviyo flows
In this live training, you’ll discover the powerful technology behind Klaviyo flows, learn the meanings behind common flow mechanics and terminology, and most importantly, learn what flows to employ at what stage of the customer journey to maximize revenue, conversion and retention.
1 hour
Live training
Ask your questions to Klaviyo experts
During the Klaviyo Office Hours webinar, the Customer Education team will use a demo account and several other resources to answer your questions live.
30 minutes
Live training
Understand SMS deliverability
This live training will help you understand what SMS deliverability is, what mobile phone carriers look at when evaluating your texts, and how you can improve your SMS deliverability. This session is perfect for beginners in SMS marketing or those looking for a refresher on SMS deliverability.
1 hour
Live training
Grow your list using Klaviyo's Meta Integration
In this interactive workshop, you will build an effective email winback flow with the guidance of a Klaviyo expert.
1 hour
Live training
Build your first Klaviyo flow
This live training will walk you through the steps to set up your first flow in Klaviyo. You will become familiar with core flow concepts and how to navigate the flow builder by creating a welcome series, alongside a Klaviyo expert.
30 minutes
Live training
Primeros pasos con SMS
En este taller interactivo, te prepararás para empezar a enviar SMS con Klaviyo. Aprenderás a recoger el consentimiento para SMS con un formulario de registro, y crearás la estructura de tu serie de SMS de bienvenida.
1 hour
Live training
Getting started with Klaviyo
In this beginner session, you will learn about the key product areas in Klaviyo and how you should use them. You’ll also receive the Getting Started checklist so you can get up and running with 30 days.
1 hour