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Academy
Best practice
Best practices for auditing your Klaviyo account
Learn 3 tips to audit your account and keep your strategies fresh and up-to-date with current trends.
5 minutes
Quick guide
Drive repeat purchases with the Smile.io loyalty program
Learn how to use the Smile.io loyalty program to drive repeat purchases and boost customer retention through personalized marketing with Klaviyo.
5 minutes
Quick guide
Let engagement drive your sending strategy
Get best practices for building your engagement-based sending strategy.
3 minutes
Quick guide
Use Klaviyo AI to work smarter and earn more
Learn what Klaviyo AI is and how it can help you become a stronger, more efficient marketer.
4 minutes
Quick guide
Understand attribution in Klaviyo
An understanding of attribution in Klaviyo is crucial to understanding reporting and ultimately driving revenue.
7 minutes
Best practice
Best practices for SMS flows
Get advice for how to use high-performing flows to engage, nurture, and retain SMS subscribers.
15 minutes
Quick guide
Build a brand community
Build and maintain a brand community to improve engagement, increase sales, and generate brand excitement.
8 minutes
Course
Use predictive analytics to retain more customers
Learn what predictive analytics are, how Klaviyo calculates them, and how to use them to both hone your targeting and proactively mitigate churn.
1 hour 4 minutes
Course
Create strategic sign-up forms
Design forms that drive user engagement, gather valuable data, and align with your business goal.
21 minutes
Quick guide
Manage multiple accounts with Portfolio
Make managing multiple brands or regions within Klaviyo a breeze rather than a headache by using all of Klaviyo portfolio’s time-saving features.
10 minutes
Quick guide
Customize and personalize emails using Django
Learn how to customize your email templates using Django, show/hide logic, and dynamic tables.
10 minutes
Quick guide
Reflect on your BFCM performance
Learn how to analyze your BFCM performance, plan for the future, and improve key metrics.
7 minutes
Quick guide
Expand your BFCM audience with paid ads
Use Klaviyo’s best-in-class integrations with major ad platforms to ramp up your acquisition and re-engagement efforts ahead of BFCM.
7 minutes
Best practice
Best practices for segments
Target campaigns and increase engagement with these key segmentation strategies.
5 minutes
Course
Build and maintain your sender reputation
Warm your sending infrastructure to build a foundation for good deliverability. Then, follow sending best practices to maintain a strong sender reputation. Part 2/4.
29 minutes