Text messages that generate sales and build engagement
You've already learned essential best practices for text message campaigns. Now, explore effective strategies and examples to elevate sales and engage customers through compelling content with this guide.
Drive more revenue:Create promotional text message campaigns
Text messages are a highly effective channel for notifying subscribers about new releases, special offers, and exclusive discounts. Leverage promotional campaigns to drive new or repeat business from subscribers.
1. Campaign types
To alert customers about time-sensitive opportunities, launch campaigns for new product alerts, flash sales, holiday promotions, and last-chance deals.
2. Target audience
Target all active subscribers who have opted in to receive messages at least once a week. Ensure you exclude any subscribers who have experienced delivery errors in the past 30 days to maximize reach and effectiveness.
3. Copy strategy
Highlight urgency and include clear calls-to-action to motivate quick responses. Emphasize limited availability and time-sensitive offers to drive immediate engagement.
Send text message subscriber exclusives
Build anticipation and reward engaged subscribers with an exclusive connection. Provide sneak peeks, teasers, or previews of upcoming products, services, or content to offer a unique experience to subscribers.
1. Campaign types
Focus on campaigns that highlight the benefits of text message subscriptions, such as early access to sales, exclusive promotions, pre-order privileges, and subscriber-only waitlists.
2. Target audience
Target segments that value exclusivity and reward loyalty, such as those engaged with text messages in the last 90 days and VIP customers.
3. Copy strategy
Emphasize that the message is exclusively for text message subscribers and use personalization to create a unique experience. Highlight special access and personalized offers to enhance the feeling of exclusivity and reward loyalty.
Design interactive text message campaigns
A unique idea to engage customers via text message is to have fun with it and go beyond encouraging a sale. Send text message campaigns that are interactive and entertaining, but informative.
1. Campaign types
Use text message campaigns to promote events, engage subscribers, and grow your brand with special event invitations, giveaways, social media challenges, and quizzes for recommendations or points.
2. Target audience
Target highly engaged recipients, including those active in the last 90 days and VIPs, as they are most likely to participate in these interactive campaigns.
3. Copy strategy
Send valuable, non-sales content that builds anticipation and engagement. Provide clear instructions and consider directing subscribers to a landing page for more information on giveaways or contests.