Automate a unified experience across channels

In this course, you'll gain insights into how and why automating your marketing across channels can improve the overall customer experience. Follow our guidance to enhance your strategy with robust flows that incorporate email, text, WhatsApp, and mobile push. Plus, learn how to use Klaviyo Reviews and AI capabilities to serve up content that adds clear value for subscribers.

By the end of this course, you'll be able to:

• Build important omnichannel flows.
• Add email, text, WhatsApp, and push to your flows.
• Create unique flow pathways based on consent.
• Identify best practices for when to send each channel in flows.
• Use keywords to power smarter interactions.
• Start a two-way conversation with text and WhatsApp subscribers.

Take this course if:

You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Note: This course is part 6 of 8 of the Klaviyo strategist certificate.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.