Acquire and engage subscribers on your website

Every marketing plan needs a home base: your website. In this course, you’ll learn how to transform your website into a robust marketing ecosystem capable of sustaining business growth. Improve your overall user experience and sign-up form strategy to effectively capture, nurture, and convert leads. 

By the end of this course, you’ll be able to:

• Explain the role of websites in an advanced marketing strategy.
• Identify where to invest in brand awareness and reach.
• Collect adequate omnichannel consent.
• Support a form acquisition strategy.
• Expand your form strategy across conversion and retention.
• Collect meaningful customer reviews onsite
• Facilitate on-site engagement with Customer Hub

Take this course if:

You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Your instructor:

CJ Palmer is a Senior Customer Education Specialist at Klaviyo. Before this role, CJ spent 3 years guiding Klaviyo customers through onboarding and professional services. Outside of work, CJ enjoys spending time with family, reading, and taking long walks with his big Goldendoodle, Marshmallow.